Eventbrite vs Eventzilla: A Definitive Comparison [2024]

During our tests, we found they both offer valuable event management features, but cater to very different audiences.

Eventbrite’s pricing makes it affordable for organizers and attendees. It has great mass marketing features with advanced email targeting and social media advertising tools. The downside is that it owns your attendee data. Also, its lack of attendee engagement features and sub-par event management, branding, and analytics tools make it unsuitable for mid-market use cases like live or virtual summits and conferences. 

On the other hand, Eventzilla’s intuitive and easy-to-use platform simplifies your event planning and management workflows, making it ideal for small and medium-sized businesses that want easy onboarding and professional customization options. Moreover, Eventzilla also offers a dedicated attendee engagement tool accessible on desktop and mobile. 

Since they’re both complex platforms, I’ve broken down the comparison between Eventbrite vs Eventzilla into the following categories:

• Event Planning & Execution
• Marketing & Data Management
• Customer Support
• Analytics
• Pricing

Without further ado, let’s get down to it, starting with an overview of how they compare to each other.

Eventbrite vs Eventzilla: Comparison Summary

Eventbrite	Eventzilla
💰 Price 💰
★ ★ ★ ★ Free ticketing and marketing tools for up to 25 tickets. Paid plans start at $9.99/event with limited tickets and emails.	🏆 ★ ★ ★ ★ ★ Offers pay-as-you-go and pre-paid pricing models. Ticketing fees start at $1.50 for the BASIC plan, + %1.9 for PRO, and + %2.9 for PLUS.
👷 Event Planning 👷
★ ★ ★ Streamlined event planning process but offers limited customization & branding options.	🏆 ★ ★ ★ ★ ★ All-in-one platform with simple workflows to create branded registration forms, event agendas, and event mobile apps.
🧑‍💼 Event Management 🧑‍💼
★ ★ Only provides the attendee check-in feature on its mobile app.	🏆 ★ ★ ★ ★ ★ Single application (great for small and medium-sized businesses and events). Offers custom registration options, event check-in, custom reporting, agenda builder, and name badges.
📱 Attendee Engagement 📱
❌ Doesn’t offer any attendee engagement features.	🏆 ★ ★ ★ ★ ★ Event Mobile App lets attendees engage with polls, ratings, and push notifications. Includes 1:1 chat for networking. It updates attendees on the agenda.
📑 Marketing 📑
🏆 ★ ★ ★ ★ ★ Highly-targeted email marketing, social media ads, and Eventbrite Ad campaigns.	★ ★ ★ ★ Offers a customizable event landing page with re-arrangeable custom content blocks, discount codes, email marketing, and more.
🔍 Analytics 🔍
★ ★ ★ ★ Basic analytics data like ticket sales, attendees, event page visits, and traffic sources.	🏆 ★ ★ ★ ★ ★ Custom reports for in-depth insights. CRM and marketing tool integrations.
💲Payment Processing Fees💲
★ ★ ★ Payout three days post-event. Ticketing fee of 3.7% + $1.79 per ticket + order fees of 2.9% per ticket.	🏆 ★ ★ ★ ★ ★ Daily, weekly, or monthly payouts. Ticketing fees of $0.99 + 2.4-2.9% per ticket.
🆘 Customer Support 🆘
★ ★ Only email support for both attendees and organizers. May offer phone support to custom-plan users. Users report very slow response times.1	🏆 ★ ★ ★ ★ ★ 24/7 customer support via chat, email, and phone. Comprehensive Help Centre with detailed tutorials.
👮‍♀️ Data Ownership 👮‍♀️
Eventbrite owns attendee data.	Attendee data is owned by the organizer.
🔗 Integrations 🔗
20+ native integrations. 5000+ Zapier integrations. Eventbrite API.	Native Hubspot & Salesforce integrations. 1000+ Zapier integrations. Eventzilla API.
🏅 Best for 🏅
Live experience organizers looking for an easy-to-use platform with robust marketing features to drive registrations.	Small- and medium-sized organizations looking for an all-in-one event management platform with mobile apps to engage attendees, manage speakers, and capture leads at affordable prices.
Get started for free.	Get started for free.

What is Eventbrite?
“The Live Experience Expert” 🎶🏟️

Kevin and Julia Hartz founded Eventbrite in 2006 with their co-founder and CTO Renaud Visage as a platform to not just browse but also create and promote live experiences around the world. 

Eventbrite has a very straightforward and streamlined event creation process that lets you create and publish your event. Its marketing features easily drive registrations to your event by sending targeted ads and emails to other Eventbrite users. It also offers basic analytics features to understand your registered attendee’s behavior. However, it doesn’t offer any event day features except its check-in application and its customer support isn’t the best in the industry. 

Eventbrite is designed for organizers looking for a simple event planning and marketing platform that can drive registrations for in-person live events like concerts, conferences, marathons, etc. 

What is Eventzilla?
“The Godzilla of Event Management” 🦕💪

In 2009, Asir Paulraj and Muthukumar Rambacthavachalam started Eventzilla with the mission to make the event planning and management process easier.

From ticketing to surveys, Eventzilla offers the complete toolset to plan and manage your event on one platform. It offers a drag-and-drop site builder to create custom event pages, registration forms, and websites that align with your brand. When it comes to marketing features, Eventzilla supports discount codes, free tickets, and personalized email campaigns to help you drive registrations. It also offers a separate app called Event Hub to deliver an interactive attendee experience with custom event agendas, polls, Q&As, and 1:1 appointment scheduling. With Evenzilla’s analytics feature, you can track how well all these tools are performing by creating custom reports for in-depth insights into every event activity. 

Eventzilla is perfect for small and mid-sized businesses and non-profits in any niche looking to organize in-person or hybrid events with robust attendee engagement features.

Eventbrite vs Eventzilla: Event Planning & Execution

Eventbrite	Eventzilla
★ ★ ★	★ ★ ★ ★ ★
Supports only attendee check-in and doesn’t offer attendee engagement features.	Offers basic check-in and tracking features and has a dedicated atendee engagement platform.

Eventbrite streamlines the workflow for uniformity, while Eventzilla condenses the event planning process onto a single platform.

Eventzilla simplifies the event planning workflow on its all-in-one platform. You can get your event going in just a few hours instead of weeks with tools to:

• Quickly build event registration websites to market your event using the drag-and-drop website builder.
• Set up branded registration forms with automated waitlists, approvals, and multiple flows based on attendee type.
• Create detailed event agendas with rich speaker profiles, session information, and registration options.
• Receive and review speaker requests easily on a dedicated abstract management software.

It also has an AI-powered content generator to assist you in quickly creating engaging event descriptions. All you have to do is answer a few prompts and Eventzilla will generate a description for you within a few seconds.

On the other hand, Eventbrite has a very straightforward and streamlined event creation process but offers only basic customization options. You can only customize the event description, ticketing options, and payment methods, and can’t customize the event page except the cover image. 

Both have payment processing platforms but charge different processing fees.

Eventbrite offers a PCI-compliant payments solution called Event Payment Systems, where attendees can pay online (debit or credit cards) or offline (cash or cheques).

You’ll receive the money in your account three days after your event or receive advanced payouts on a case-by-case basis. However, ticket processing fees are high at 3.7% + $1.79 for tickets and 2.9% for other orders.

Eventzilla offers six different payment methods, including the in-house Eventzilla Payments (WePay) tool for simplifying payment processing for attendees and organizers, PayPal, Stripe, Braintree, Eway, and Authorize.net.

Although it doesn’t offer multiple payment plans for attendees to choose from, its ticketing fees of $0.99 + 2.4-2.9% per ticket ensure you can charge a reasonable ticket price for your event. But most importantly, you can choose your payout schedule either daily, weekly, or monthly. 

Eventzilla offers basic check-in and tracking features, while Eventbrite supports only attendee check-in capabilities.

Eventzilla makes it easy to coordinate on-site activities by providing all its event management features on one platform. It has a mobile app to validate attendee tickets manually or by scanning a QR code. 

You can link to any printer to print badges and tickets during check-in. It is also possible to track attendee engagement during the event on the platform, but more on that in the analytics section.

Meanwhile, Eventbrite keeps things very simple by allowing organizers to check in attendees using the Eventbrite Organizer app. You can also print attendee tickets from the application directly. These are very basic functionalities when you compare them to advanced event management platforms like Eventzilla.

Eventbrite doesn’t offer any attendee engagement features, while Eventzilla has a dedicated attendee engagement platform.

Eventbrite falls short when it comes to attendee engagement features, offering only basic options like email and push notifications. It encourages organizers to organize attendee engagement activities themselves, which makes sense when you consider Eventbrite mainly focuses on marketing concerts and festivals.

On the other hand, Eventzilla’s attendee engagement features are more powerful. You can offer attendees access to a separate engagement portal called Event Hub with event layout plans, agendas, and speakers. They can also attend sessions and participate in polls while using the application.

Event Hub lets you engage with your audience from around the world with features like:

• Main Stage to live stream keynotes, speaker sessions, and important webinars
• Breakout Sessions for smaller, focused group meetings and discussions
• Q&A for online event attendees to interact with speakers and presenters
• Private messaging for attendees to send messages directly to speakers and presenters
• Networking for private in-person meetings and 1:1 sessions (coming soon)
• Expo for exhibitors to leverage lead generation opportunities to the fullest (coming soon)
• Polls to gauge the audience’s pulse on the spot (coming soon)

Winner: Eventzilla simplifies the event planning and management process by providing all the necessary features in an easy-to-use, intuitive platform. It offers an exclusive platform for attendee engagement called Event Hub with features like Q&As, polls, networking, etc. Moreover, its payment processing fees are more affordable than Eventbrite. 

Eventbrite vs Eventzilla: Marketing & Data Management

Eventbrite	Eventzilla
★ ★ ★ ★ ★	★ ★ ★ ★
Has comprehensive marketing features with targeted ads and email marketing.	Offers email marketing and event pages for promotion.

Eventzilla drives registrations via email marketing and lets you add widgets to encourage registrations from your website and social media pages.

Eventzilla lets you create event pages to promote your event. It offers a simple drag-and-drop website builder to create responsive event pages with options to customize the theme to align with your brand identity. 

Apart from this, Eventzilla also offers widgets that you can embed on your website and Facebook page. You can use widgets to convert your existing website into an event site with registration pages, ticketing links, event calendars, and session & speaker profiles. Based on my tests, this feature made it easier to create an event site that matches a brand quickly and efficiently.

You can also launch personalized email campaigns to promote your event using Eventzilla’s email marketing tool. You can choose from templates or create your own email to send to your contact list. However, you can only send invites to 1000 contacts for free.

Eventbrite has comprehensive event marketing features that send targeted ads and emails to customers in its network.

Eventbrite integrates event pages, email marketing, social media ads, and search ads in an all-in-one marketing platform called Eventbrite Boost. You can use Eventbrite Boost to:

• Send personalized emails to up to 10,000 contacts with automation 
• Launch Facebook and Instagram ad campaigns directly from Eventbrite 
• Promote your entire event calendar with automated multi-event ads
• Run Eventbrite Ad campaigns to promote your event among Eventbrite app users

Eventbrite Boost maximizes your registrations by running marketing campaigns using the data of millions of former event attendees. However, this also means Eventbrite owns your attendee data and attendees will receive emails from them recommending other nearby events.

Winner: Eventbrite runs event promotion with highly-targeted email and social media marketing campaigns directly on its dashboard. You can also run ad campaigns on the Eventbrite app to maximize event registrations.

Eventbrite vs Eventzilla: Analytics

Eventbrite	Eventzilla
★ ★ ★ ★	★ ★ ★ ★ ★
Offers basic event analytics.	Lets you create custom reports to gather specific insights.

Eventbrite offers basic event performance data.

Eventbrite continues its trend of keeping things simple by offering basic event performance data on its dashboard. You can view event data like:

• Ticket sales across one or more events,
• Number of registered attendees,
• Number of page views from desktop and mobile,
• Track your traffic source (Google Search, Eventbrite app, etc.).

You may find some discrepancies in the number of page views since it doesn’t include registrations completed through the embedded checkout. Also, you don’t have any feature to track attendee engagement during the event. 

Eventzilla offers personalized insights into event performance with custom reports.

Eventzilla lets you download reports around standard metrics:

• Order reports to view order status, ticket types sold, payment options, registrations, etc. 
• Attendee reports to track check-ins, booth visits, appointments, etc.
• Survey reports to track responses to custom questions in forms and surveys.

You can create custom reports to track event-specific data points for one or more events. You can also sync this data with your CRM and marketing platforms with a single click to derive more in-depth insights and simplify your workflow.

Winner: Eventzilla includes basic reports for analyzing event performance and also lets you create custom reports and compare your event data with data from third-party apps.

Eventbrite vs Eventzilla: Customer Support

Eventbrite	Eventzilla
★ ★	★ ★ ★ ★ ★
Offers limited customer support options.	Offers multiple support channels including a dedicated account manager for premium users.

Eventbrite offers very little in terms of customer support.

Eventbrite offers only email support for its organizers and attendees. But customers have complained of very slow response times to queries so it’s probably a good idea to look for alternatives. It also has a Help Center with answers to common queries, but it isn’t as detailed as Eventzilla.

Eventzilla offers customer support via email, chat, and phone.

Eventzilla offers multiple customer support channels to ensure your queries are answered around the clock. Customer support executives are available 24/7 via chat, email, or phone (From 7 AM to 11 PM US time for US customers and for worldwide customers after that).

You can also search the Help Centre for answers to common questions. If you’re using the Annual Pricing plan, you’ll be assigned a dedicated account manager who can answer any support queries. 

Winner: Eventzilla offers 24/7 customer support via email, chat, and phone. You can also find answers in the Help Centre or, if you’re on the Annual Pricing plan, you can reach out to your dedicated account manager.

Eventbrite vs Eventzilla: Pricing

Eventbrite	Eventzilla
★ ★ ★ ★	★ ★ ★ ★ ★
Has hidden ticketing and ad spend fees.	Offers affordable, flexible, and transparent pricing.

Eventbrite’s pricing is flexible based on the number of tickets sold.

Eventbrite offers all its ticketing and marketing tools for free for up to 25 tickets — making it perfect for small or one-time event organizers. After that, it charges a fee depending on how many events you’re organizing + ticketing fees:

Flex				Pro			Premium
Up to 25 tickets	Up to 100 tickets	Up to 250 tickets	Unlimited tickets	Up to 100 tickets	Up to 250 tickets	Unlimited tickets	Custom
Free	$9.99 per event	$24.99 per event	$49.99 per event	$29 per month	$79 per month	$159 per month
250 emails per day + Event ticketing & marketing tools				Unlimited events + 10,000 emails per day + Event ticketing & marketing tools			Pro features + Custom ticketing fees + Onboarding & 1:1 consultations

The Flex plan uses what I like to call a ‘pay-as-you-plan’ model where you only pay per event. Its pricing starts at $9.99 per event for up to 100 tickets. It is ideal for companies that only organize a few events yearly.

The Pro plan follows a subscription-based model starting at $29 per month for up to 100 tickets. It is perfect for web-based conferences and other live virtual events where you’ll need to drive registrations with mass email campaigns. You also get a 14-day free trial to test out its features. 

Finally, the Premium plan is perfect for event aficionados who regularly organize live experiences like conventions, concerts, and so on. You get access to custom ticketing fees, personalized onboarding, and 1:1 consultations with an event expert. 

Something worth noting: the prices mentioned above don’t include additional expenses like ad spend, processing fees, and ticketing fees (3.75%+$1.79 per ticket in the US). You can offset the ticketing fees by including them in your ticket price but the fee differs according to location. It’s a good idea to review ticketing fees for each country before signing up to ensure ticket prices are affordable for your target audience. 

Eventzilla offers the most flexible pricing plans and payment models.

Eventzilla pricing is structured in a way that lets you pay per registration using one of two pricing models:

• Pay-as-you-go model where you only pay as attendees register.
• Pay upfront model where you pay the entire cost upfront.

Depending on the scale of your event and the features you’ll need to organize your event, you can choose from four different pricing plans:

Basic				Pro			Plus	Custom
$1.50 per registration Unlimited events + 1 user + 100 email invites + One paid ticket & registration type + Website widget + Onsite check-in				1.9% + $1.50 per registration Basic features + Unlimited paid tickets & registration types + 500 email invites per event + Event agenda + Custom forms & emails			2.9% + $1.50 per registration Pro features + Unlimited users + Custom domain + 1,000 email invites per event + Lead capture feature for exhibitors + Kiosk-mode check-in + On-demand badge printing + Priority support & onboarding	2.9% + $1.50 per registration Plus features + Free registration + Advanced analytics + Lead capture feature for exhibitors + Kiosk-mode check-in + On-demand badge printing + Dedicated account manager + Event mobile app + Premium onboarding support

Apart from the paid plans, Eventzilla lets you organize smaller events like meetups and social gatherings for free. However, you need to purchase the “Premium Features for Free Events” add-on to access all platform features that are available in the paid plans. 

The Basic plan lets you create unlimited events and market them on your website but you only get access to basic registration forms and 100 email invitations. It is ideal for smaller events with limited attendees like webinars. 

The Pro plan offers everything in the Basic plan plus access to event agendas and advanced virtual event capabilities. You can also manage accommodation for attendees and speakers, making it ideal for larger conferences and hybrid events. 

With the Plus plan, you get access to the Pro features plus white-label event registration websites and custom domains. It is ideal for organizing product launches for your company and industry events with specific branding and design requirements. 

Finally, the Annual Pricing plan is Eventzilla’s custom event management offering with advanced analytics, an event mobile app, and a dedicated account manager. It is designed for organizing conventions and conferences with thousands of attendees. 

Winner: Eventzilla. Its transparent pricing plans offer the best value for money by ensuring you only pay for what you need. Moreover, it also has a free plan where organizers can host smaller meetups on its feature-rich Event Hub platform. 

Eventbrite vs Eventzilla: Pros & Cons

Eventbrite Pros	Eventbrite Cons
✅ Streamlined event planning process	❌ Limited customization options
✅ Comprehensive marketing tools	❌ No attendee engagement features
✅ Affordable pricing	❌ Basic analytics data
✅ Highly-targeted social media ads and emails	❌ Only email support
✅ High ease of use	❌ Pricing doesn’t include ticketing fees

Eventzilla Pros	Eventzilla Cons
✅ All-in-one event management platform	❌ Very few native integrations
✅ Intuitive drag-and-drop form & site builder	❌ Limited marketing features
✅ Exclusive Event Hub and mobile app for attendee engagement	❌ Low margins for low ticket events
✅ Custom analytics reports for in-depth insights
✅ 24/7 customer support via chat, email, & phone
✅ Facebook- & website-compatible registration widgets
✅ Attendee mobile app (for Androids & iPhones)
✅ Transparent pricing structure

Final Verdict: Eventbrite vs Eventzilla

Eventbrite is for organizing and selling tickets for live experiences, Eventzilla is for mid-market businesses looking for robust attendee engagement features.

Eventbrite	Eventzilla
Best for: Live experience organizers looking for an easy-to-use event planning and marketing platform to drive registrations.	Best for: Best for small and medium-sized organizations looking for an all-in-one event management tool with robust attendee registration and engagement features at affordable prices.

Both are event management software with the goal of helping you bring your event to the world. However, their tools and features are designed for specific audiences and event types.

On the other hand, Eventbrite is designed to bring your live experiences to the masses quickly and efficiently with its streamlined event planning process and robust marketing features. However, it doesn’t have any attendee engagement features and its customer support, branding, and analytics features leave a lot to be desired. It is perfect for drumming up interest in your in-person events or virtual ones like concerts, game nights, marathons, etc.

Finally, Eventzilla is an event planning & management monster where you’ll find all the tools and features you need to plan and execute your event in one intuitive and easy-to-use platform. It has a drag-and-drop event and registration page builder and an exclusive Event Hub to deliver interactive attendee experiences in real-time. It is designed with mid-market organizations in mind, that can benefit from a single workspace with well-thought-out attendee engagement features.

Use Eventbrite if:

• You want to organize live experiences like concerts, marathons, game nights, etc.
• You’re looking to drive registrations with highly-targeted ads and personalized emails.
• You’re looking for a simple ticketing platform with a straightforward workflow.

Click here to get started with Eventbrite!

Use Eventzilla if:

• You are organizing a conference, training event, fundraising event, or tradeshow.
• You’re a small or medium-sized business, non-profit organization, or event planning agency looking to manage your event in one place.
• You want to create and embed custom branded registration forms with conditional logic on your company website and Facebook page.
• You want a robust attendee engagement app available on both desktop and mobile. 

Click here to get started with Eventzilla!