Regardless of your industry or niche, feedback is golden. There are few other ways that you can gather specific information regarding your performance in such a way that you can use this information to improve the products and services you offer.
In the case of event planning, make sure that you have arranged ways to collect feedback during and after the event, and don’t be afraid to get creative!
DISCOUNTS
In exchange for feedback, offer a discount that can be applied towards the purchase of tickets for your next event. You can do this by directing people to a web page online where they can fill out a survey (including their contact information) and submit it to you electronically. Many online ticketing software provide easy options to collect feedback online.
AFTER PARTY
Invite guests to an after party and solicit feedback there. If you have a more business-oriented event, hold a small exit conference where attendees can leave feedback in person or in written form if they wish to remain anonymous. Make these options known prior to the event through your event ticketing software’s ability to send follow-up emails.
EMAILS
Separate from everything else, send a mass follow-up email after the event using the email addresses collected during registration. Offer survey options for those who attended, and those who did not. This will help you harvest detailed information that will help you plan for your next event.
Sometimes feedback can come in many forms, and it’s important to remain objective. Someone might not be too happy with an aspect of their experience, and you need to be able to address their concerns with a calm and professional attitude!
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