5 tips to Optimize Your Event Website for Search Engines

Often times when you are planning your next event, you realize that you should implement a website, but aren’t sure what to do with it once you have created it. Event planning software isn’t of much help because its specialty lies in keeping track of guests and the supplies and procedures you’ll need to get things done during your event. Event ticketing software is much the same, making it an ill fit for designing an event website.

Something important that is relevant to your event website is SEO. SEO stands for Search Engine Optimization and it is an essential part of today’s websites, regardless of their content. If you do not at least make an effort to optimize your website, you’re missing out on valuable traffic!

How can you optimize your website?

1. Optimize your on-page content
By on page content we mean that you will need to optimize everything that is a part of your website including its code. If you know the keywords you would like to optimize for (an example would be an event promoting new fundraising software using the keywords fundraising, software, and any local keywords relevant to the event) then you can get started right away.

2. Keyword research and data tracking
You will need to continually monitor your website’s traffic and user behavior so that you can make sure you are targeting the right keywords. What good does it do to work with online fundraising for your event if no one can even find your website or know what to do when they get there? Answer: not much!

3. Create content
You will need to work a little on your site by creating content to flesh it out a bit and give search engines something to crawl and return in search results. Even as little as 200 words will be enough to at least give search engines something to go on.

4. Build links
Once you have your website all set up and created some content, now it is time to build links back to your website from other sites, forums, and blogs. This will help people find your website and result in a lot of targeted web traffic for your event!

5. Get social
Social signals are a big deal in the world of SEO today, so it makes sense to take to your company’s Facebook page or Twitter account and spread the word about your next upcoming event!