Facebook Marketing Basics for Event Planners – Part 1

While some people might know this already, Facebook event planning is a huge market for industry professionals. Some event planners seem to be avoiding Facebook entirely, while others never see its true marketing and planning potential.

Outside of your event planning software and event ticketing software, Facebook is one of the best ways to plan, promote, and discuss your next event. It is one of the most frequently used websites after Google and as such has a great deal of potential for event exposure.

Instead of putting all of the pressure on your fundraising software, why not let Facebook do the bulk of your online fundraising organization for you? Events like these can be easy to coordinate thanks to one of Facebook’s best features, which is the ability to create an event, invite users, and hos t a private message board for those who have been invited.

Facebook events can make event planning super simple and easy. People are on Facebook every day, so they can easily let you know they will be attending, weigh in on issues like an itinerary, refreshments, etc or any number of other issues. Instead of having to go through the trouble of using an email list, there will be all of the information you need in one place.

You can also post the occasional status update about your upcoming event, but be careful not to post too many. People will be interested in reading more about your event, but if you’re promoting it 10x a day, people will get tired of that activity really fast.

And last but not least you can post images of past events similar to the one you are promoting now and use them to garner attention and encourage people to attend your event not only on Facebook but in person as well!