Going green seems to be the buzz nowadays. Wherever you go, anything and everything is ‘going green’. And rightly so. They say, “The grass is greener on the other side”. We say, ‘Let’s make it greener on every side !!’. With that in mind, we present to you some of the Greenovative ways that would not only help you reduce the carbon footprint but also help your event stand out.
E-Marketing
Yes, you guessed it right. We will be trying to make all our initiatives in this post start with an ‘e’. Social marketing has been growing by leaps and bounds. And understanding its importance, we have already suggested (the link to the social marketing blog here) how you can leverage them to market your event. With networking sites like Facebook, Twitter and Ning, you don’t need to send flyers all over your neighborhood. Create groups, shout it out or simply tweet it. The best part is? With the activity these sites are witnessing, the online discussions will dwarf the offline ones. Market your event online and save some paper.
E-viting
No more invites to anyone. Let us e-vite the attendees. Stop sending any card invitations or anything else that makes use of paper. We don’t think there’s anyone left on this planet who does not have an email id (okay, that may not be entirely true). So, why send any other kind of invitation. And with the presence of online event registration websites like Eventzilla that can cater to custom invitations of any kind, you can spice it up all you want.
Green Teams
Form teams and go on green expeditions. Well, you don’t have to go cleaning the Himalayas in your first mission itself. What’s the first thing that comes to your mind when you think of your neighborhood? It may be a park, a school, a garden, anything at all. These activities not only help you foster a stronger relation with your attendees, they help you become more aware about their needs and expectations as well. And of course, you are helping the environment !!
Greenest of them all
What better way to have fun while going green than contests. Challenge your participants to come up with new and radical ideas that can help them do more for the environment. Or, you could ask them to make something greener in your surroundings with the existing set of tools. There is really no dearth of the ideas when it comes to contests. Keep twisting and turning them to keep your audience glued to their seats, every time.
Something to the Society
Want to make a difference? Ask your attendees to bring one item they feel they can live without, which, would help improve the greenery in their surroundings. Not only will this help them feel involved, it will also create a buzz around your event without any marketing from your end. This initiative helps you stand out as it shows that you are not limited to your event and are honestly committed to making a difference to the planet.
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