Tips for creating pricing options for your next event

Pricing tickets for your next event can get complicated fast. If you’re smart you’ll have various pricing option in place for different situations, timing, and relationships.

For example, if a key influencer in your industry wants to attend, there should be a special pricing option that you can present to them as an incentive to register. You can also have slightly discounted tickets available for those who register early, and then regular-priced tickets available at the time of your event.

You can also encourage customer loyalty by offering a discount to attendees who have registered for and attended past events. You could have them present proof of purchase for their tickets to your previous event and then offer them a discount.

If you are using online event registration software you will be able to set up a time-sensitive ticket sale option that will increase the price of tickets to your event as the time draws nearer. You could have a 10% discount for tickets purchased up until a month before the event, and a 5% discount for tickets purchased between a month and two weeks before the event. After this time the price would revert to full price unless the purchaser qualified for another discount like those mentioned above.

It’s not easy to find the happy medium between deep discounts and high prices, but with the right attitude and knowledge of online ticket sales you should do just fine!