Tips to build reputation and increase conversion on your event page

When you create a web page for your next event, the goal of this page is likely to attract potential attendees and encourage them to go through the online event registration process and purchase a ticket.

How can you build reputation and increase conversions on your event page?

One thing that you can do is to properly brand your website. If you are a business hosting the event, make sure that your logo and other branding elements such as your organization name are clearly visible at all times. Making sure that your business is obviously associated with the event will inspire confidence in visitors to the event website.

You can also make sure that your contact information is clearly visible and easy to use. You can have a contact form, or simply list an email address where you can be reached. Include your address, phone number, and any other physical location information as well if it is relevant to the event; your business name and phone number are essential as many people still prefer to make contact via telephone in hopes of engaging with a real person as opposed to an automated system.

A social media presence will also help you bring more attention to your event. You can use social media channels to advertise your event and to post details about similar past events. Testimonials, photos, and descriptions of a past event can all be useful marketing tools in their own right, but are definitely useful for getting people interested in an upcoming event.

Anything you can do to showcase past events that have been successful is going to help boost the perceived credibility of your business and enhance the reputation of your event in a positive way. People like to know that this event is not your first one and that they can be confident in your abilities to provide for their needs while still hosting an entertaining and informative event.