Twitter Marketing Basics for Event Planners

Have you found that your event planning software just isn’t bringing the interest that it used to? Worried that your event ticketing software isn’t making as many sales as it should? If so, you might be interested in how social media (namely Twitter) can help promote your event and give your software a much-needed break, because let’s face it, for online fundraising, fundraising software just can’t keep up.

1. Regardless of your event type, content is the heart of social media use so you’re going to need some good content. This can be tough when using Twitter, because while you have a 140 character limit, you need to keep your posts at 100 characters or less to allow someone to retweet your message on their own account.

2. A hashtag for your event is also a must. When planning an event you need to consider the use of hashtags on Twitter and other social channels and make sure your tag is relevant and easy to remember as you will be promoting it and following it as your event draws near.

3. You can also use Twitter to create a public list which will then tell your followers who will be attending your event – people like to attend events where they will know at least one other person there, so by making an attendance list available you might be able to bring more attention to your event and gain more ticket sales.

4. Promotion outside of Twitter can be a great way to drive traffic to Twitter so that you can better promote and plan your event there. Mention your event on your blog or website and direct viewers to look you up on Twitter for more information!