sparked: Digital & Social Media Training

sparked was designed specifically to provide quality, real-world digital and social media training--led by people working for Fortune 500 companies and large agencies who are doing the work every day.

Our “professors” represent a who’s who of big companies and agencies in the Minneapolis/St. Paul area: Polaris, Fast Horse, Sleep Number, Fallon and Boston Scientific are among the companies and agencies that employ our professors (with more to come in the months ahead).

The program was developed in partnership with some of the best social and digital minds in the Twin Cities --people like Holly Spaeth (Polaris), Kevin Hunt (General Mills), and Greg Swan (Fallon). The curriculum for our day-long session includes:

• Content strategy and development: learn the ins-and-outs of what it takes to create, get buy-in and implement a successful content strategy.

• Paid social media advertising: get deep in the weeds on how to successfully execute paid social campaigns across platforms.

• Influencer marketing: discuss which brands and companies are doing it best, how they are doing it, how you can get started or what you can do to improve your existing influencer partnerships.

• Community and crisis management: level up your understanding of the foundational aspect of any social media program--how to communicate and manage interactions with your community, and how to set yourself up for success when a crisis hits.

• Digital and social trends: come back to the office armed with knowledge about the trends hitting the space that will impact you, your audience and your organization in the next 18 months.

But sparked is more than just training--it’s an experience that will help propel your career forward. During this day-long event you will:

• Meet and learn from the smartest social media minds in our state

• Participate in hands-on learning right on your laptop or phone

• Work with local non-profit groups so you can test out your new digital chops--the first non-profit we’re partnering with is Nora McInerny’s Still Kickin’! 

You’ll also walk away with a set of plans, tools and resources that you can start using right away, including access to a private Facebook group where you can collaborate with your cohort whenever you want. 

Registration is open, but limited to just 25 participants. That way, we can keep the training more hands-on and intimate, and give you more networking and learning opportunities after the day of training is over.