Aging Forum: Messaging Aging for Impact

By 2040, persons age 65 and older will make up 21 percent of the American population. This brings unprecedented opportunities and urgency to the region’s businesses, governmental and human services agencies to adapt and prepare for graying residents. The public must develop a more accurate understanding of older adults to support the Atlanta region becoming a place where people of all ages, abilities and incomes can live high quality lives. Nat Kendall-Taylor, Chief Executive Officer of the FrameWorks Institute will share groundbreaking research on aging and older adults and discuss recommendations that are effective in engaging funders, policymakers and the public at large. Kathleen Monin and Laura Kisailus with Darwin, a national branding company, will lead attendees through activities that help organizations create winning and compelling brands in an increasingly competitive marketplace.

 Join your colleagues from across the region for a highly informative and energizing learning opportunity.

Parking:

Please park in the gravel lot on the corner of Chester Avenue (at Habitat for Humanity).  Trees Atlanta Kendeda Center is located in the second driveway north of the gravel lot.