PIO - Media Relations & On-Camera Training Class
Ashville, NC Area
Hosted by: Waynesville, NC Police Department
Training Location: Waynesville Police Department, 9 South Main St., Waynesville, NC 28786 2 Days: March 24-25, 2022 8 am – 4:30 pm
Discover How to Master Your Next Interview or News Conference
Establish the Accurate Narrative of an Event in both Mainstream and Social Media
This class is taught by 2 instructors who routinely cover some of the nation’s major breaking news events to keep their course the most up-to-date in America.
This training is geared for: Law Enforcement, Firefighters, Public Information Officers, Administrators, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media. This fast-paced, hands-on, interactive course is designed to help Public Safety representatives communicate effectively with the Media and Public, both routinely and during times of crisis. An assortment of video clips demonstrating both good and bad media relations incidents are shown to the class. The course was created and is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union as well as crisis news events across America.
Class Participation: LIVE On-Camera
Breaking News Simulations will place participants before a LIVE TV News camera for interviews and news conferences. The instructors and the rest of the class act as reporters by asking tough questions. Participants are given an objective critique, along with a video of their performance.
LIVE Demonstrations:
Using Your Smartphone to Shoot and Distribute Your Own Video Sound Bites to the Media
Utilizing Facebook LIVE and other Social Media Platforms
Topics Covered:
Developing Effective Talking Points
Establishing the Accurate Narrative of a News Event
Holding an Effective News Conference/Interview
Keeping Your Media Message On-Track
Press Release Writing and Distribution
Video News Release Shooting and Producing
Managing Tricky Questioning
Projecting the Proper Body Language
Lessons Learned from Real World Events
Handling News Conference Interruptions
Ambush Interviews and Investigative Reporters
Materials Provided: 220 page Media Relations Guide/Workbook. Video of your on-camera performances.
To Register: (hyperlink) https://MediaTips.Org or register by phone: 303-470-0716
Training Class Cancellation Policy:
We provide a full refund for our Training Class if we are given at least 14 days notice. We provide a 50% refund for cancellations made between 13 and 7 days of the class. There is no refund for cancellations made less than 7 days prior to a class. You will still be permitted to reassign your seat to someone, or you may attend any future class in any region of the country without any additional charge.
HOTELS
The following is a listing from an Internet search. Hotels are listed by distance from the training site. This listing is not an endorsement, but for reference information only. For your convenience, phone numbers are listed for each hotel.
Waynesville Inn & Golf Club, Trademark Collection by Wyndham
176 Country Club Drive, Waynesville, 28786, NC Ph: (828) 564-1567
*4 min 1.5 miles from Media Class at Waynesville Police Dept.
Pool, Free parking, Restaurant, Bar
Best Western Smoky Mountain Inn
130 Shiloh Tr, Waynesville, NC 28786 Phone: (828) 456-4402
2.5-star hotel
*7 min 3.2 miles from Media Class at Waynesville Police Dept.
No-frills Waynesville hotel with outdoor pool
Free WiFi and free parking
Days Inn by Wyndham Waynesville NC
79 Liner Cove Rd, Waynesville, NC 28786 Phone: (828) 454-9667
*7min 3.8 miles from Media Class at Waynesville Police Dept.
The Terrace at Lake Junaluska
689 N Lakeshore Dr, Lake Junaluska, NC 28745 Phone: (800) 222-4930
2-star hotel
4.6 432 Google reviews
*11min 3.9 miles from Media Class at Waynesville Police Dept.
Five Star Inn
2474 Soco Rd, Maggie Valley, NC 28751• Phone: (828) 926-3816
2-star hotel
*14min 7.7 miles from Media Class at Waynesville Police Dept.
Ramada by Wyndham Maggie Valley
4048 Soco Rd, Maggie Valley, NC 28751 Phone: 828) 542-0248
*17min 9.2 miles from Media Class at Waynesville Police Dept.
