Date: May 21-22, 2015 8 am - 5pm
Atlantic County Police Training Center
5033 English Creek Avenue
Egg Harbor Township, NJ 08234
This fast-paced, hands-on, interactive training is designed to help those involved in Public Safety to communicate more effectively with the News Media and Public, both routinely and during times of crisis. In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen. The class is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack, Oklahoma City Bombing, as well as Police and Fire beats.
Class Participation:
To make the experience more realistic, a full-size TV News camera is brought in so that everyone in the class can practice before a LIVE camera. A variety of Breaking News Simulations are run and each student goes before the LIVE camera for interviews and news conferences. The instructor and the rest of the class act as reporters by asking tough questions. Participants are given an objective critique, along with a DVD video of their performance.
Those attending will include Law Enforcement, Firefighters, Prosecutors, Emergency Management and other First Responders. Training is designed for Public Information Officers and Command/Supervisory Staff.
Topics Covered:
Holding an Effective News Conference/Interview
Creating and Distributing Your Own Sound Bites and Interviews
Keeping Your Media Message On Track
News Release Writing and Distribution
Ensuring that Your Message Gets Reported
Becoming More Proactive and Less Reactive
Using the Social Media to Your Advantage
Turning Negative Press into Positive Press
Creating a More Positive Public Image
Managing Tricky Questioning
Handling Ambush Interviews and Investigative Reporters
Projecting the Proper Body Language
Materials Provided: 128 page Media Relations Guide/Workbook.
DVD video of on-camera practice.
Maximum Class Size: 25 If you would rather register by phone call us at: 303-470-0716
Seminar Cancellation Policy:
We provide a full refund for our Training Class if we are given at least 14 day’s notice. We provide a 50% refund for cancellations made between 13 and 7 days of the class. There is no refund for cancellations made less than 7 days prior to a class. You will still be permitted to reassign your seat to someone, or you may attend any future class in any region of the country without any additional charge.
Egg Harbor, New Jersey area hotels
Homewood Suites by Hilton Atlantic City/Egg Harbor Township
3008 English Creek Ave, Egg Harbor Township, NJ, 08234, US Phone: 800-225-5466
609-272-7771 Distance: 2.4 miles 3 minutes
Residence Inn Atlantic City Airport (Egg Harbor Township)
3022 Fire Rd,
Egg Harbor, NJ 08234 Phone: (609) 813-2344
Distance: 5.88miles - 9 minutes
There are a number of other hotels at or near the Boardwalk in Atlantic City, which is approximately 15 miles from the seminar. For your convenience we have listed a couple of them, but please feel free contact any other hotel in the area.
Caesars Atlantic City Hotel-Casino
Atlantic City, NJ 08401
(609) 343-2410
Distance 15.32 miles - 19 minutes
Tropicana
2831 Boardwalk
Atlantic City, NJ, 08401, 800-843-8767
