Old theme sale page - after release
A buyer is a person or entity that purchases goods or services from a seller in exchange for money. Buyers play a crucial role in business transactions, whether in retail, wholesale, or business-to-business contexts.
In a transaction, the buyer may seek out products or services that meet their needs or specifications and negotiate terms like price, delivery, and payment. Once the buyer and seller agree on the terms, the buyer makes the payment to complete the purchase.
Example:
- In e-commerce, the buyer is the customer who places an order for a product online.
- In real estate, the buyer is the individual or company purchasing a property from a seller.