Dallas - Ft. Worth Area (Irving, TX) Oct. 23-24, 2023

News Media Relations & On-Camera Training

Hosted by:  TEXOMA HIDTA  (Formerly North Texas HIDTA)
TEXOMA HIDTA Training Facility, New Location:  6303 Commerce Drive, Suite 100, Irving, TX 75063

Oct. 23-24, 2023     8:30 am – 5:30 pm      16 Hours TCOLE Credit 


Establishing the Accurate Narrative for Every News Event

This training is for:  Law Enforcement, Firefighters, Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media.  This fast-paced, hands-on, interactive course is designed to help Public Safety representatives communicate effectively with the Media and Public, both routinely and during times of crisis.   An assortment of video clips demonstrating both good and bad media relations incidents are shown to the class.   The course was created and is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union as well as crisis news events across America.

This class is taught by 2 instructors who routinely cover some of the nation’s major breaking news events in order keep their course the most up-to-date in America.

Class Participation: LIVE On-Camera
Breaking News Simulations will place participants before a LIVE TV News camera for interviews and news conferences.   The instructors and the rest of the class act as reporters by asking tough questions. Participants are given an objective critique, along with a video of their performance.

LIVE  Demonstrations:
Using Your Smartphone to Shoot and Distribute Your Own Video Sound Bites to the Media
Utilizing Facebook LIVE and other Social Media

Topics Covered:
America Needs Its Law Enforcement Heroes, Now More Than Ever
Developing Effective Talking Points
Establishing the Accurate Narrative of a News Event
Holding an Effective News Conference/Interview
Keeping Your Media Message On Track
Press Release Writing and Distribution
Managing Tricky Questioning
Projecting the Proper Body Language
Lessons Learned from Real World Events
Handling News Conference Interruptions
Ambush Interviews and Investigative Reporters

Materials Provided:  220 page Media Relations Guide/Workbook.  Video of your on-camera performances.

To Register:  (click hyperlink) https://mediatips.org/   or register by phone: 303-470-0716

Seminar Cancellation Policy:

We provide a full refund for our Training Class if we are given at least 14 days notice.  We provide a 50% refund for cancellations made between 13 and 7 days of the class.  There is no refund for cancellations made less than 7 days prior to a class.  You will still be permitted to reassign your seat to someone, or you may attend any future class in any region of the country without any additional charge.

Area Hotels

Area Hotels by Distance from TEXOMA HIDTA Training Facility Class
Note:  TEXOMA HIDTA moved to a new location in 2023

New Address 6303 Commerce Drive, Suite 100, Irving, TX 75063

RAMADA INN 8205 Esters Blvd.  Irving TX 75063                              3 Minutes  0.7 Mile

Sheraton (High Rise)  4440 West John Carpenter Frwy.  Irving TX  75063
   Phone 972-929-8400                                                                                5 Minutes 2.2 Miles

Days Inn 4325 W. John Carpenter Frwy., Irving, TX 75063
    Phone 972-621-8277                                                                              6  Minutes  2.1 Miles

Red Roof Inn 8150 Esters Blvd., Irving, TX  75063 Phone: (972) 929-0020 
                                                                                                                      6 Minutes  2.4 Miles

Westin Hotel (High Rise) 4545 W John Carpenter Frwy  Irving, TX 75063 (972) 929-4500
Call Kevin Kelley of HIDTA (972)915-9524 for special government rate  6 Minutes  2.4 Miles                                                                                        

Wingate Inn 8220 Esters Blvd. Irving TX 75063 (972) 929-4600 
      Free Full Breakfast     Ask or MAP1 Rate                                              6 Minutes 2.5  Miles                                                                                                                            

Harvey Suites 4550 W John Carpenter Freeway, Irving TX 75063
   Ph 972 929 4499                                                                                           6 Minutes  2.6 Miles

Holiday Inn Express,  4550 West John Carpenter Freeway, Irving, TX  75063 
Phone (972) 929-4499                                                                                       5 Minutes  2.6 Miles

Residence Inn by Marriott 8600 Esters Boulevard Irving TX 75063 (972) 871-1331 
                                                                                                                           7 Minutes  3 Miles

Marriott(High Rise) 8440 Freeport Pkwy - Irving, TX, (972) 929-8800        7 Minutes  3 Miles