GSK is hosting a hybrid Digital Health Coalition (DHC) Summit on October 1st. Sessions will run from 10am - 3:30pm, including lunch and followed by an offsite networking reception. Limited in-person seating is available, as well as virtual access. Advance registration is required.
This Summit will focus on several key areas of focus for digital healthcare marketers today, including The New World of Patient-Centricity, Data Leadership & Innovation, and Leveling Up to Holistic Strategic Marketing. On October 1, you will hear from both GSK leaders and industry colleagues from other pharmaceutical manufacturers as well as thought leaders from agencies, research firms, and leading partners who will share the latest research and customer insights.
AM SESSIONS:
New Consumer Data Release – Patient CX Research by DHCG & M3 Mi with discussion
- Dave Emery, Managing Director, M3 MI
- Matthew Walsh, General Manager Biopharma, ixlayer
- Vinod Subramanian, COO, MedAdvisor Solutions
Patient-Centric Marketing in the Patient-As-Payer Era
- Dorothy Gemmell, Chief Commercial Officer & President, GoodRx
- Ranjani Manjurath Durham, Senior Vice President, US Market Access, BMS
- Kevin Buss, Head of Vaccines, Respiratory and Data, GSK
Patient-Journey Centered Customer Engagement Models
- John Kutz, Senior Partner, Eversana
- Timothy White, Chief Digital and Technology Officer, GSK
PM SESSIONS:
Improve Marketing Performance with the Right Combination of Data
- Mike Ramadei, Director of Strategy at Veeva Crossix
- Alberto Garcia Tuñón, Director of Digital Media and Analytics Capabilities, GSK
Dissecting the Data Innovation and Technology Impact On Commercialization Strategies
- Stephen Hoelper, Vice President, Product Strategy, Syneos Health
- Kevin Buss, Head of Vaccines, Respiratory and Data, GSK
- Erin Williams, Sr. Director, US Head of Insights and Analytics, Vaccines, GSK
Exclusive Release of Annual Physician Trends Research - What HCPs Want from Pharma
- Mark Bard, Co-Founder, The DHC Group
- Dr. Hansa Bhargava, Chief of Clinical Strategy and Innovation, Healio
Holistic Marketing Strategy PANEL DISCUSSION
- Alex Davis, Director, Brand Strategy, Organon
- Kate Greengrove, Head US Commercial Strategic Operations & Capabilities, GSK
Advertising vs Marketing Mindset
- Justin Fried, Chief Media and Innovation Officer, CMI Media Group
- KC Collins, Director, Customer Engagement, Pfizer
