Overcoming the fear of AI, AI platforms, ethics, digitization, cyber security, future usage of AI
What to bring: Laptop or IPad for engagement during the workshop
Agenda:
9.30 am- Welcome
- Nancy Ploeger, EVP IWEC Foundation
- TBA Turin Chamber of Commerce – President/SG/Chief of Promotional Area
- Fernando Hernandez, Global Director Supplier Diversity Coca-Cola
- CIM 4.0
10.00-11:20 Workshop – ChatGPT & Marketing Strategies
Presenter: Wendy Lieber, CEO, Content Bacon / US
Basics of ChatGPT to fully understand the capabilities and ways to harness the opportunities for your business. (creating a bio on ChatGPT and understanding the importance of query/prompts etc.)
11:20 Coffee Break
11:45-12:30 Panel - Covering ethics, legal and cybersecurity
-Claudia Mirza, CEO, Akorbi / US
- Beatrice Borgia, Chief Corporate Development Officer at Teoresi S.p.A./IT
- Marco Gay, Digital Magics/IT
12:30-01:15 p.m.- Panel/Keynote by CIM 4.0
01:00-02:15 pm Networking luncheon
