Training Notification
Class: News Media Relations
Course Length: 2 Days (16 Hours) POST 16 Hr. Credit
Dates: March 7-8, 2016 8 am – 5 pm
Williamson County Sheriff’s Office - Franklin, Tennessee
Historic Williamson County Courthouse - Community Rm, 305 Public Sq., Franklin, TN 37064
With a campus shooting in Roseburg, Oregon, an Officer Involved Shooting in Ferguson, MO and rioting in Baltimore, MD, THIS may be the most relevant, timely and valuable training you will ever receive. This class is taught by 2 instructors who were on the ground in both Ferguson and Baltimore during and following the most recent protests.
This class is geared for: Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media . This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate more effectively with the Media and Public, both routinely and during times of crisis. In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen. The class is conducted by Emmy Award Winning veteran broadcast news reporter Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack, Oklahoma City Bombing, as well as Police and Fire beats.
Class Participation: LIVE On-Camera
To make the experience more realistic, a full-size TV News camera is brought in so that everyone in the class can practice before a LIVE camera. Breaking News Simulations are run and each student goes before the LIVE camera for interviews and news conferences. The instructor and the rest of the class act as reporters by asking tough questions. Participants are given an objective critique, along with a DVD video of their performance.
Topics Covered:
Lessons Learned from Ferguson and Staten Island
Holding an Effective News Conference/Interview
Keeping Your Media Message On Track
News Release Writing and Distribution
Becoming More Proactive and Less Reactive
Using the Social Media to Your Advantage
Turning Negative Press into Positive Press
Creating a More Positive Public Image
Managing Tricky Questioning
Handling Ambush Interviews and Investigative Reporters
Creating and Distributing Your Own Sound Bites and Interviews
Projecting the Proper Body Language
Materials Provided: 126 page Media Relations Guide/Workbook. DVD video of on-camera practice.
Maximum Class Size: 25 To Register: (hyperlink) http://www.PublicSafetyMediaTraining.com
for any questions or to register by phone: 303-470-0716
Seminar Cancellation Policy:
We provide a full refund for our Training Class if we are given at least 14 day’s notice. We provide a 50% refund for cancellations made between 13 and 7 days of the class. There is no refund for cancellations made less than 7 days prior to a class. You will still be permitted to reassign your seat to someone, or you may attend any future class in any region of the country without any additional charge.
Hotel Info
Below is a list of hotels near the Franklin, Tenn. Seminar. There are no specific recommendations…the list is pasted from Orbitz.com
BEST WESTERN Franklin Inn
2.9 / 5 35 reviews
2.4 miles East from the center of 305 Public Square
Free breakfast
Free Wi-Fi
FREE Cancellation
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Drury Plaza Hotel Franklin
4.7 / 5 12 reviews
2.7 miles East from the center of 305 Public Square
Last booked 11 hours ago.
FREE Cancellation
La Quinta Inn & Suites Nashville Franklin
3.2 / 5 24 reviews
Price is 12% less than usual
2.7 miles East from the center of 305 Public Square
Last booked 11 days ago.
Free breakfast
Free Wi-Fi
FREE Cancellation
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Hyatt Place Nashville/Franklin/Cool Spgs
4.2 / 5 38 reviews
2.8 miles East from the center of 305 Public Square
Free amenities and comfort in Cool Springs
Last booked 1 day ago.
Free breakfast
Free Wi-Fi
Comfort Inn Franklin
4.4 / 5 11 reviews
2.8 miles East from the center of 305 Public Square
FREE Cancellation
Baymont Inn & Suites Franklin TN
3.9 / 5 15 reviews
Price is 35% less than usual
2.8 miles East from the center of 305 Public Square
Last booked 3 days ago.
Franklin Marriott Cool Springs
4.2 / 5 5 reviews
2.9 miles Southeast from the center of 305 Public Square
Last booked 10 days ago.
$249 Avg/night
FREE Cancellation
Embassy Suites Nashville - South/Cool Springs
4.1 / 5 13 reviews
3.4 miles East from the center of 305 Public Square
Last booked 2 days ago.
Free breakfast
$165 Avg/night
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Country Inn & Suites By Carlson, Cool Springs, TN
4.2 / 5 31 reviews
3.6 miles Northeast from the center of 305 Public Square
Free breakfast
Free Wi-Fi
$115 Avg/night
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Hampton Inn & Suites Nashville/Franklin (Cool Springs)
4.2 / 5 5 reviews
3.6 miles Northeast from the center of 305 Public Square
Free breakfast
Free Wi-Fi
$169 Avg/night
FREE Cancellation
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Homestead Nashville - Franklin - Cool Springs
2.8 / 5 24 reviews
Price is 12% less than usual
4.2 miles Northeast from the center of 305 Public Square
Last booked 1 day ago.
$60 Avg/night
FREE Cancellation
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Hilton Garden Inn Nashville/Franklin Cool Springs
4.0 / 5 3 reviews
4.5 miles Northeast from the center of 305 Public Square
$143 Avg/night
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Sleep Inn Brentwood
3.0 / 5 10 reviews
4.5 miles Northeast from the center of 305 Public Square
Last booked 6 days ago.
$89 Avg/night
FREE Cancellation
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Holiday Inn Express BRENTWOOD SOUTH - COOL SPRINGS
4.0 / 5 1 reviews
4.6 miles Northeast from the center of 305 Public Square
Free breakfast
Free Wi-Fi
$112 Avg/night
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Save 20% on your stay
Candlewood Suites NASHVILLE-BRENTWOOD
3.6 / 5 17 reviews
Price is 4% less than usual
8.2 miles Northeast from the center of 305 Public Square
Last booked 14 days ago.
$93 Avg/night
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Residence Inn Nashville Brentwood
4.6 / 5 18 reviews
8.3 miles Northeast from the center of 305 Public Square
There are 3 people viewing this hotel.
Last booked 12 hours ago.
Free breakfast
Free Wi-Fi