This is Now a Virtual Classroom that you can access via the Internet
Class:  News Media Relations & On-Camera Training

April 13-14, 2020   8 am – 4:30 pm 

Hosted by:  Platte County Sheriff’s Office

Discover the 3 Key Mistakes most police agencies make when dealing with the media
Discover the one tool that will rapidly boost your pubic image

This class is taught by 2 instructors who were on the ground in San Bernardino, Dallas, Ferguson, Baltimore and Roseburg during and following the most recent events.

This class is geared for:  Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media.  This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate effectively with the Media and Public, both routinely and during times of crisis.   In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen.   The class is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack and the Oklahoma City Bombing.

Class Participation: LIVE On-Camera
Breaking News Simulations will place participants before a LIVE camera for interviews and news conferences.   The instructors and the rest of the class get to act as reporters by asking tough questions.  Participants are given helpful tips following their on-camera performance.

Topics Covered:
Lessons Learned from Real World Events
Developing Effective Talking Points
Holding an Effective News Conference/Interview
Keeping  Your  Media Message On Track
News Release Writing and Distribution
Turning Negative Press into Positive Press
Managing Tricky Questioning
Projecting the Proper Body Language
Handling News Conference Interruptions, Ambush Interviews and Investigative Reporters

LIVE  Demonstrations:
Using Your Smartphone to Shoot and Distribute Your Own Video Sound Bites to the Media
Utilizing Facebook LIVE and other Social Media

Materials Provided:  126 page Media Relations Guide/Workbook. 
Maximum Class Size:  35      Cherokee Productions, Inc:  phone: 303-470-0716