Training Notification
Class:  News Media Relations & On-Camera Training

Hosted by:  Florida Department of Law Enforcement
           FDLE Miami Regional Operations Center

1030 NW 111th Ave., Miami, FL 33172             2 Days:  Nov. 18-19, 2019    8:30 am  5 pm

Discover the 3 Key Mistakes most agencies make when dealing with the media

                            Utilize the one tool that will rapidly boost your public image

This class is taught by 2 instructors who covered breaking news in San Bernardino, Dallas, Ferguson and Baltimore, as well as many of the nation’s other major news events.

Training is geared for:  Law Enforcement, Firefighters, Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media.  This fast-paced, hands-on, interactive training is designed to help Public Safety communicate effectively with the Media and Public, both routinely and during times of crisis in Mainstream and Social Media.   In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen.   The class is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union as well as crisis news events across America.

Class Participation: LIVE On-Camera
Breaking News Simulations will place participants before a LIVE TV News camera for interviews and news conferences.   The instructors and the rest of the class get to act as reporters by asking tough questions.    Participants are given an objective critique, along with a video of their performance.

Topics Covered:
Developing Effective Talking Points
Holding an Effective News Conference/Interview
Keeping  Your  Media Message On Track
News Release Writing and Distribution
Turning Negative Press into Positive Press
Managing Tricky Questioning
Projecting the Proper Body Language
How to GO LIVE On-Camera in Social Media
Lessons Learned from Real World Events

LIVE  Demonstrations:
Facebook LIVE for Breaking News
Using Your Smartphone to Shoot and Distribute Your Own Video Sound Bites to the Media
Handling News Conference Interruptions, Ambush Interviews and Investigative Reporters

Materials Provided:  220 page Media Relations Guide/Workbook.  DVD of your on-camera performance 
To Register:  (hyperlink) https://publicsafetymediatraining.com/training-classes/
For any questions or to register by phone: 303-470-0716

HOTELS 

      Springhill Suites Miami Airport South

6700 NW 7th Street l Miami, FL 33126

Contact: ariana.vasquez@marriott.com

http://www.miamispringhillsuites.com/

      Aloft Miami Doral

3265 NW 107th Ave, Doral, FL 33172

aloftmiamidoral.com

      Hampton Inn & Suites Miami-Doral/Dolphin Mall

11600 NW 41^st Street, Miami, Florida 33178

http://hamptoninn3.hilton.com/en/hotels/florida/hampton-inn-and-suites-miami-doral-dolphin-mall-MIAFLHX/index.html

      Best Western Plus Miami Airport West Inn & Suites

3875 NW 107 Avenue, Miami, Florida 33178

http://book.bestwestern.com/bestwestern/US/FL/Miami-hotels/BEST-WESTERN-PLUS-Miami-Airport-West-Inn---Suites/Hotel-Overview.do?propertyCode=10323

      Intercontinental Hotel & Resorts

2505 NW 87^th Avenue, Doral, Florida 33172

http://www.ichotelsgroup.com/intercontinental/hotels/gb/en/doral/miahc/hoteldetal

      Baymont Inn & Suites

3805 NW 107^th Avenue, Miami , Florida 33178

http://www.baymontinns.com/hotels/florida/miami/baymont-inn-suites-miami-airport-west-doral/hotel-overview?cid=local

      TownePlace Suites Miami Airprt West/Doral Area

10505 NW 36^th Street, Miami, Florida 33178

http://www.marriott.com/hotels/travel/miata-towneplace-suites-miami-airport-west-doral-area/

Seminar Cancellation Policy:
We provide a full refund for our Training Class if we are given at least 14 day’s notice.  We provide a 50% refund for cancellations made between 13 and 7 days of the class.  There is no refund for cancellations made less than 7 days prior to a class.  You will still be permitted to reassign your seat to someone, or you may attend any future class in any region of the country without any additional charge.