This is a video playback of a recent 3-hour UX Strategy Workshop online. It includes teaching segments and exercises, accompanied by video segments from UX STRAT conferences that illustrate the framework, and describe cases in which strategic design methodologies have been applied in various business contexts. This workshop, which has been hosted on-site at Netflix, Facebook, Google, LinkedIn, IBM and other top companies in the US, Europe and Asia, now comes straight to your office (or living room or cafe or...) via Zoom, taught by Paul Bryan, UX STRAT Organizer.
We'll cover the UX Strategy Framework in some depth in this workshop, including the topics below:
- Aligning Design with Business Strategy
- From UX Assembly Line to UX Strategy
- Creating Design KPI's
- Right-Sizing UX in Product Management
- Immersive Research and Data Analysis
- Data-Driven Personas
- Experience Mapping
- Structured Ideation Methods
- Structured Prioritization Methods
This workshop is for:
- UX, product and service designers who have not had an opportunity to do strategic design work, or who want to move out of execution roles into strategy
- Leaders in Product management, technology, and business who want to understand how design can contribute to success in their programs
- Data scientists who want to learn ways to apply their skills to help design teams succeed
This workshop is not for:
- Designers in startups who don't have access to much customer data and who don't have time or resources to do generative user research
- People who only want verbal instruction and don't want to learn by watching video highlights that highlight practical applications of strategic design methodologies
- Designers with years of strategic design experience who want to learn some new strategy stuff they haven't heard of before
