News Media Relations Training Class
Orange, CA June 29-30, 2015
Hosted by: Orange County Sheriff’s Department
Location: Katella Training Facility
1900 W. Katella Ave.
Orange, CA 92867
This fast-paced, hands-on, interactive training is designed to help those involved in Public Safety to communicate more effectively with the News Media and Public, both routinely and during times of crisis. In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen. The class is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack, Oklahoma City Bombing, as well as Police and Fire beats.
Class Participation:
To make the experience more realistic, a full-size TV News camera is brought in so that everyone in the class can practice before a LIVE camera. A variety of Breaking News Simulations are run and each student goes before the LIVE camera for interviews and news conferences. The instructor and the rest of the class act as reporters by asking tough questions. Participants are given an objective critique, along with a DVD video of their performance.
Those attending will include Law Enforcement, Firefighters, Prosecutors, Emergency Management and other First Responders. Training is designed for Public Information Officers and Command/Supervisory Staff.
Topics Covered:
Holding an Effective News Conference/Interview
Creating and Distributing Your Own Sound Bites and Interviews
Keeping Your Media Message On Track
News Release Writing and Distribution
Ensuring that Your Message Gets Reported
Becoming More Proactive and Less Reactive
Using the Social Media to Your Advantage
Turning Negative Press into Positive Press
Creating a More Positive Public Image
Managing Tricky Questioning
Handling Ambush Interviews and Investigative Reporters
Projecting the Proper Body Language
Materials Provided: 128 page Media Relations Guide/Workbook.
DVD video of on-camera practice.
Maximum Class Size: 25 If you have any questions, call us at: 303-470-0716
Class ancellation Policy:
We provide a full refund if we are given at least 14 day’s notice.
We provide a 50% refund for cancellations made between 13 and 7 days of the class.
There is no refund for cancellations made less than 7 days prior to a class.
Hotel Information:
Hotels Near Orange County Sheriff’s Katella Training Facility
1900 W. Katella Ave.
Orange, CA 92867
Please advise the hotel staff that your room reservation is for a training class at the
Sheriff’s Dept. The Sheriff’s Department is not affiliated with and does no endorse these
hotels.
Hotels Near Orange County Sheriff’s Katella Training Facility
1900 W. Katella Ave.
Orange, CA 92867
Please advise the hotel staff that your room reservation is for a training class at the Sheriff’s Dept. The Sheriff’s Department is not affiliated with and does no endorse these hotels.
Information subject to change
Ayres Hotel 3 miles away
2440 East Katella Ave.
Anaheim, CA 92806
714-634-2106
www.ayresanaheim.com
DoubleTree Hotel 2.3 miles away
100 The City Drive
Orange, CA 92868
714-634-4500
www.DoubleTree.com
Holiday Inn 1.6 miles away
1915 South Manchester Ave.
Anaheim,CA 92802
714-748-4017 contact Charlene
www.hianaheimresort.com
Residence Inn by Marriott 2.7 miles away
1700 S. Clementine St. Anaheim, CA 92802
714-533-3555
www.residenceinn.com/snaah
Homewood Suites by Hilton 3.7 miles away
12005 Harbor Blvd.
Garden Grove, CA 92840
www.homewood-suites.com
Candlewood Suites Orange County North 1.9 mils away
12901 Garden Grove Blvd.
Garden Grove, CA 92843 714 539 4200 ext. 462
www.cnadlewoodsuites.com
