News Media Relations & On-Camera Training
Hosted by: Ozark, Police Department
Ozark PD, 2914 W. Commercial St., Ozark, AR 72949
April 5-6, 2021 8:00 am – 4:30 pm 16 Hours CLEST Credit
Utilize Mainstream and Social Media to Establish an Accurate Narrative
This class is taught by 2 instructors who routinely cover some of the nation’s major breaking news events in order keep their course the most up-to-date in America.
This training is geared for: Law Enforcement, Firefighters, Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media. This fast-paced, hands-on, interactive course is designed to help Public Safety representatives communicate effectively with the Media and Public, both routinely and during times of crisis. An assortment of video clips demonstrating both good and bad media relations incidents are shown to the class. The course was created and is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union as well as crisis news events across America.
Class Participation: LIVE On-Camera
Breaking News Simulations will place participants before a LIVE TV News camera for interviews and news conferences. The instructors and the rest of the class act as reporters by asking tough questions. Participants are given an objective critique, along with a video of their performance.
LIVE Demonstrations:
Using Your Smartphone to Shoot and Distribute Your Own Video Sound Bites to the Media
Utilizing Facebook LIVE and other Social Media
Topics Covered:
Developing Effective Talking Points
Establishing the Accurate Narrative of a News Event
Holding an Effective News Conference/Interview
Keeping Your Media Message On Track
Press Release Writing and Distribution
Managing Tricky Questioning
Projecting the Proper Body Language
Lessons Learned from Real World Events
Handling News Conference Interruptions
Ambush Interviews and Investigative Reporters
Materials Provided: 220 page Media Relations Guide/Workbook. Video of your on-camera performances.
Maximum Class Size: 30 To Register: (hyperlink) http://www.PublicSafetyMediaTraining.com
or register by phone: 303-470-0716
Seminar Cancellation Policy:
We provide a full refund for our Training Class if we are given at least 14 days notice. We provide a 50% refund for cancellations made between 13 and 7 days of the class. There is no refund for cancellations made less than 7 days prior to a class. You will still be permitted to reassign your seat to someone, or you may attend any future class in any region of the country without any additional charge.
We provide a full refund for our Training Class if we are given at least 14 days notice. We provide a 50% refund for cancellations made between 13 and 7 days of the class. There is no refund for cancellations made less than 7 days prior to a class. You will still be permitted to reassign your seat to someone, or you may attend any future class in any region of the country without any additional charge.
Area Hotels
Hotel Info:
The Oxford Inn has been recently renovated (2019 & 2020) and is where most people stay when attending classes here. The owner usually offers discounts if students or instructors tell him they are here for one of our classes. Information and pictures can be found online. It is about 1 mile from the PD
Oxford Inn
305 N. 18th St
Ozark, AR 72949
John Rodgers 501-406-2742 Cell
479-667-1131 Office
If someone wants stay in a name brand hotel chain, there are several located 22 miles east of Ozark in Clarksville, AR. Both Ozark and Clarksville are on Interstate 40. Ozark is exits 35 & 37. Clarksville is exits 55, 57, and 58.
Hampton Inn
2630 W. Clark Road
Clarksville, AR 72830
855-605-0317
Holiday Inn Express
2502 W. Clark Road
Clarksville, AR 72830
Best Western Sherwood Inn
1204 S. Rogers St
Clarksville, AR 72830
Quality Inn & Suits
1167 S. Rogers St
Clarksville, AR 72830
Super 8 Motel
1238 S. Rogers St
Clarksville, AR 72830
Airport information:
Fort Smith Regional Airport (FSM)
6700 McKennon Boulevard Suite
Fort Smith, AR 72903
45 miles West of Ozark
Northwest Arkansas National Airport (XNA)
One Airport Blvd., Suite 100
Bentonville, AR 72713
82 Miles North of Ozark
Little Rock International Airport (LIT)
1 Airport Dr
Little Rock, AR 72202
145 miles east of Ozark
