News Media Relations & On-Camera Training
Course Length: 2 Days Feb. 8-9, 2023
8 am – 5 pm Cost: $295.
AZPOST 16 Hrs.
Hosted by Chandler Police
Location of Training: Chandler Public Safety Training Center, 3550 S. Dobson Rd., Chandler, AZ 85248
Discover the 3 Key Mistakes most agencies make when dealing with the media
Utilize the one tool that will rapidly boost your public image
This class is taught by 2 instructors who covered breaking news in San Bernardino, Dallas, Ferguson and Baltimore, as well as many of the nation’s other major news events.
Training is geared for: Law Enforcement, Firefighters, Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media. This fast-paced, hands-on, interactive training is designed to help Public Safety communicate effectively with the Media and Public, both routinely and during times of crisis in Mainstream and Social Media. In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen. The class is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union as well as crisis news events across America.
Class Participation: LIVE On-Camera
Breaking News Simulations will place participants before a LIVE TV News camera for interviews and news conferences. The instructors and the rest of the class get to act as reporters by asking tough questions. Participants are given an objective critique, along with a video of their performance.
Topics Covered:
Developing Effective Talking Points
Holding an Effective News Conference/Interview
Keeping Your Media Message On Track
News Release Writing and Distribution
Turning Negative Press into Positive Press
Managing Tricky Questioning
Projecting the Proper Body Language
How to GO LIVE On-Camera in Social Media
Lessons Learned from Real World Events
LIVE Demonstrations:
Facebook LIVE for Breaking News
Using Your Smartphone to Shoot and Distribute Your Own Video Sound Bites to the Media
Handling News Conference Interruptions, Ambush Interviews and Investigative Reporters
Materials Provided: 220 page Media Relations Guide/Workbook. DVD of your on-camera performance
To Register: (hyperlink) https://publicsafetymediatraining.com/training-classes/
For any questions or to register by phone: 303-470-0716
