This class will be held at the
Maricopa County Sheriff's Office Training Center
2627 S. 35th Ave.
Phoenix, AZ 85009
Jan. 15-16, 2015 8 am - 5 pm (2 full days)
This fast-paced, hands-on, interactive training is designed to help those involved in Public Safety to communicate more effectively with the News Media and Public, both routinely and during times of crisis. In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen. The class is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack, Oklahoma City Bombing, as well as Police and Fire beats.
Class Participation:
To make the experience more realistic, a full-size TV News camera is brought in so that everyone in the class can practice before a LIVE camera. A variety of Breaking News Simulations are run and each student goes before the LIVE camera for interviews and news conferences. The instructor and the rest of the class act as reporters by asking tough questions. Participants are given an objective critique, along with a DVD video of their performance.
Those attending will include Law Enforcement, Firefighters, Prosecutors, Emergency Management and other First Responders. Training is designed for Public Information Officers and Command/Supervisory Staff.
Topics Covered:
Holding an Effective News Conference/Interview
Creating and Distributing Your Own Sound Bites and Interviews
Keeping Your Media Message On Track
News Release Writing and Distribution
Ensuring that Your Message Gets Reported
Becoming More Proactive and Less Reactive
Using the Social Media to Your Advantage
Turning Negative Press into Positive Press
Creating a More Positive Public Image
Managing Tricky Questioning
Handling Ambush Interviews and Investigative Reporters
Projecting the Proper Body Language
Materials Provided: 128 page Media Relations Guide/Workbook.
DVD video of on-camera practice.
Maximum Class Size: 25 If you would rather register by phone call us at: 303-470-0716
Hotels in the Area
Hotels listed by
Maricopa County Sheriff’s Office Training Center
2627 South 35th Ave.
Phoenix, AZ 85009
Springhill Suites Distance from Training Center: 7.5 miles
802 East Van Buren St.
Phoenix, AZ 85006
Phone 602 307 9929
Wingate Inn Distance from Training Center: 7.1 miles
2520 N. Central Ave.
Phoenix, AZ 85004
Phone 602 716 9900
Hampton Inn Distance from Training Center: 7.4 miles
160 W. Catalina Dr.
Phoenix, AZ 85013
Phone 602 200 0900
Budget Suites of America Distance from Training Center: 8.3 miles
611 W. Indian School Rd.
Phoenix, AZ 85003
Phone 602 277 3400
Pointe Hilton at South Mt. Distance from Training Center: 13.9 miles
7777 S. Pointe Parkway West
Phoenix, AZ 85044
602 438 9000
