Training Notification
Class: News Media Relations
Phoenix, Arizona
Maricopa County Sheriff’s Office Training Center, 2627 S. 35th St., Phoenix, AZ 85009
Jan. 28-29, 2019 8 am – 5 pm Cost: $295.
Course Length: 2 Days (AZ POST 16 Hours) AZ POST Class #04-371
Discover the 3 Key Mistakes most police agencies make when dealing with the media
Explore the one tool that will rapidly boost your public image
Taught by instructors who respond to the scene of the nation’s major breaking news events
This class is geared for: Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media. This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate effectively with the Media and Public, both routinely and during times of crisis. In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen. The class is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC.
Class Participation: LIVE On-Camera
Breaking News Simulations will place participants before a LIVE TV News camera for interviews and news conferences. The instructors and the rest of the class will act as reporters by asking tough questions. Participants are given an objective critique, along with a video of their performance.
Topics Covered:
Lessons Learned from Real World Events
Developing Effective Talking Points
Holding an Effective News Conference/Interview
Keeping Your Media Message On Track
News Release Writing and Distribution
Turning Negative Press into Positive Press
Managing Tricky Questioning
Utilizing Facebook LIVE and other Social Media
LIVE Demonstrations:
Using Your Smartphone to Shoot and Distribute Your Own Video Sound Bites to the Media
Materials Provided: 200 page Media Relations Guide/Workbook. Video of on-camera performance
To Register: (hyperlink) http://www.PublicSafetyMediaTraining.com
for any questions or to register by phone: 303-470-0716
Hotels in the Area
Hotels listed by
Maricopa County Sheriff’s Office Training Center
2627 South 35th Ave.
Phoenix, AZ 85009
Springhill Suites Distance from Training Center: 7.5 miles
802 East Van Buren St.
Phoenix, AZ 85006
Phone 602 307 9929
Wingate Inn Distance from Training Center: 7.1 miles
2520 N. Central Ave.
Phoenix, AZ 85004
Phone 602 716 9900
Hampton Inn Distance from Training Center: 7.4 miles
160 W. Catalina Dr.
Phoenix, AZ 85013
Phone 602 200 0900
Budget Suites of America Distance from Training Center: 8.3 miles
611 W. Indian School Rd.
Phoenix, AZ 85003
Phone 602 277 3400
Pointe Hilton at South Mt. Distance from Training Center: 13.9 miles
7777 S. Pointe Parkway West
Phoenix, AZ 85044
602 438 9000
