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News Media Relations for Public Safety
Host: San Diego Regional Training Center
Location: 6155 Cornerstone Court, Suite 130, San Diego, CA 92121
Date: June 25-26, 2015 8 am – 5 pm Course Length: 2 Days
CA POST Plan IV: 16 hrs. Credit
In light of the Officer Involved Shooting in Ferguson, MO and Officer Deaths in New York, this may be the most relevant, timely and valuable training you will ever receive. This class is taught by 2 instructors who were on the ground in both Ferguson and New York during and following the most recent breaking news events.
This class is geared for: Police, Firefighters, Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media . This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate more effectively with the Media and Public, both routinely and during times of crisis. In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen. The class is conducted by Emmy Award Winning veteran broadcast news reporter Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack, Oklahoma City Bombing, as well as Police and Fire beats.
Class Participation: LIVE On-Camera
To make the experience more realistic, a full-size TV News camera is brought in so that everyone in the class can practice before a LIVE camera. Breaking News Simulations are run and each student goes before the LIVE camera for interviews and news conferences. The instructor and the rest of the class act as reporters by asking tough questions. Participants are given an objective critique, along with a DVD video of their performance.
Topics Covered:
Lessons Learned from Ferguson and Staten Island
Holding an Effective News Conference/Interview
Keeping Your Media Message On Track
News Release Writing and Distribution
Becoming More Proactive and Less Reactive
Using the Social Media to Your Advantage
Turning Negative Press into Positive Press
Creating a More Positive Public Image
Managing Tricky Questioning
Handling Ambush Interviews and Investigative Reporters
Creating and Distributing Your Own Sound Bites and Interviews
Projecting the Proper Body Language
Materials Provided: 126 page Media Relations Guide/Workbook. DVD video of on-camera practice.
Maximum Class Size: 25 To Register: (hyperlink) http://sdrtc.com/courses/media-relations/
Hotels near the San Diego Regional Training Center
5995 Pacific Mesa Court · San Diego, California 92121 USA
Phone: 858-552-9100
Website: http://www.marriott.com/hotels/travel/sanaa-residence-inn-san-diego-sorrento-mesa-sorrento-valley/
Country Inn & Suites By Carlson, San Diego North, CA (1/2 mile from the RTC)
5975 Lusk Boulevard, San Diego CA 92121
Phone: 858-558-1818
Website: http://www.countryinns.com/?s_cid=se.ggl.cis_cmp30
Holiday Inn Express San Diego-Sorrento Valley (1/2 mile from the RTC)
5925 Lusk Boulevard, San Diego, CA 92121
Phone: 858-731-0100
Website: http://www.hiexpress.com/hotels/us/en/san-diego/sanma/hoteldetail
Extended Stay America San Diego - Sorrento Mesa
9880 Pacific Heights Blvd, 92121 San Diego
Phone: 800-804-3724
Website: http://www.extendedstayamerica.com/property/Extended-Stay-America-San-Diego-Sorrento-Mesa-hotel.html
HYATT house San Diego/Sorrento Mesa (1/2 mile from the RTC)
10044 Pacific Mesa Blvd., San Diego, CA 92121
Phone: Phone: 858-597-0500
Website: http://sorrentomesa.house.hyatt.com/hyatt/hotels-sorrentomesa-house/index.jsp?null
Staybridge Suites Sorrento Mesa - San Diego (1 mile from the RTC)
6639 Mira Mesa Blvd, San Diego, CA, 92121
Phone: 800-225-1237
Website: www.staybridge.com
Courtyard San Diego Sorrento Mesa/La Jolla (1 mile from the RTC)
9650 Scranton Road · San Diego, California 92121
Phone: 858-558-9600
Website: http://www.marriott.com/hotels/travel/sanmm-courtyard-san-diego-sorrento-mesa-la-jolla/
