Sell!Your Sponsorship Workshops 2024

If you want to establish a best-practice technique for valuing and pricing your sponsorship inventory then this workshop is the one for you! We review different pricing techniques, consider when and how to apply them, and do a deep dive into the audit technique. This is a robust mechanism for pricing and valuing sponsorship inventory that empowers negotiations and enables sellers to effectively manage their assets and inventory. Participants leave with an actionable strategy in relation to pricing inventory that inspires confidence and authority.

We get back to basics with our negotiation strategies workshop and offer the delegates the chance to consider the art of the possible! Our workshop is split into three sections as follows: - Interpersonal Skills – what type of negotiator are you, and where can your skills best be deployed? Are you a talker or a listener? How can you improve on both skills? - Techniques & Tactics – what are common negotiating tactics? How can sponsorship professionals drive the conversation from price to value? - Renewals – How to approach the renewal process, and drive more value from your property and association? This is an excellent workshop for both buyers and sellers of sponsorship, account managers and business developers. We explore the role of the Negotiation Plan and leave attendees full of ideas and tips that empower their next sponsorship negotiation!