Training Notification
PIO - Media Relations & On-Camera Training Class
Location of Training: Tallahassee, FL
Florida Department of Law Enforcement
2331 Phillips Rd., Tallahassee, FL 32308 2 Days: March 27-28, 2023 9 am - 4:30 pm
Discover How to Master Your Next Interview or News Conference
Establish the Accurate Narrative of an Event in both Mainstream and Social Media
This class is taught by 2 instructors who routinely cover some of the nation’s major breaking news events to keep their course the most up-to-date in America.
This training is geared for: Law Enforcement, Firefighters, Public Information Officers, Administrators, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media. This fast-paced, hands-on, interactive course is designed to help Public Safety representatives communicate effectively with the Media and Public, both routinely and during times of crisis. An assortment of video clips demonstrating both good and bad media relations incidents are shown to the class. The course was created and is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union as well as crisis news events across America.
Class Participation: LIVE On-Camera
Breaking News Simulations will place participants before a LIVE TV News camera for interviews and news conferences. The instructors and the rest of the class act as reporters by asking tough questions. Participants are given an objective critique, along with a video of their performance.
LIVE Demonstrations:
Using Your Smartphone to Shoot and Distribute Your Own Video Sound Bites to the Media
Utilizing Facebook LIVE and other Social Media Platforms
Topics Covered:
Developing Effective Talking Points
Establishing the Accurate Narrative of a News Event
Holding an Effective News Conference/Interview
Keeping Your Media Message On-Track
Press Release Writing and Distribution
Video News Release Shooting and Producing
Managing Tricky Questioning
Projecting the Proper Body Language
Lessons Learned from Real World Events
Handling News Conference Interruptions
Ambush Interviews and Investigative Reporters
Materials Provided: 220 page Media Relations Guide/Workbook. Video of your on-camera performances.
Maximum Class Size: 30 To Register: (hyperlink) https://MediaTips.Org or register by phone: 303-470-0716
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Hotels in Area
Tallahassee Hotels near class
Training will be held at Florida Depart. of Law Enforcement, 2331 Phillips Rd., Tallahassee, FL 32308.
Below are suggested hotels in the area listed by their time and distance from class:
Courtyard by Marriott -Courtyard Tallahassee North/1-10 Area
Distance from training class: 3.5 miles - 7 minutes
1972 Raymond Diehl Rd.
Tallahassee, FL 32308
Phone: 850-422-6600
Eating options within walking distance.
Click here for booking site:
Springhill Suites by Marriott – Tallahassee North/1-10 area
Distance from Class 3.9 miles 8 minutes
1481 Timberlane Rd.
Tallahassee, FL 32312
Phone: 850-297-0270
Hot Buffet breakfast, complimentary
Dining options nearby
Click here for booking site:
Staybridge Suites Tallahassee - Tallahassee North/1-10 area
Distance from training class: 6.5 miles - 12 minutes
1600 Summit Lake Drive, Tallahassee, FL, 32317, US
Phone: (850) 219-7000
Seminar Cancellation Policy:
We provide a full refund for our Training Class if we are given at least 14 day’s notice. We provide a 50% refund for cancellations made between 13 and 7 days of the class. There is no refund for cancellations made less than 7 days prior to a class. You will still be permitted to reassign your seat to someone, or you may attend any future class in any region of the country without any additional charge.
