Training Notification
Class: News Media Relations & On-Camera Training
Hosted by: Florida Department of Law Enforcement
Tampa Bay Regional Operations Center, 4211 North Lois Avenue, Tampa, FL 33614
Course Length: 2 Days (16 Hours) Nov. 1-2, 2018 8 am – 5 pm
With the tragic Florida High School shootings, terrorist attacks and the senseless murder of police officers, our updated News Media Relations class may be the most relevant and valuable training you will ever receive. This class is taught by 2 veteran news reporters, who regularly go to the scene of some of the nation’s major breaking news events such as San Bernardino, Dallas, Ferguson, Baltimore and Roseburg to keep our training the most up to date in America.
This class is geared for: Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media. This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate effectively with the Media and Public, both routinely and during times of crisis. In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen. The class is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack and the Oklahoma City Bombing.
Class Participation: LIVE On-Camera
Breaking News Simulations will place participants before a LIVE TV News camera for interviews and news conferences. The instructors and the rest of the class get to act as reporters by asking tough questions. Participants are given an objective critique, along with a video of their performance. If you prefer a digital copy please bring a USB jump drive to plug into our system.
Topics Covered:
Utilizing Facebook LIVE and other Social Media
Lessons Learned from Real World Events
Developing Effective Talking Points
Holding an Effective News Conference/Interview
Keeping Your Media Message On Track
News Release Writing and Distribution
Turning Negative Press into Positive Press
Managing Tricky Questioning
Projecting the Proper Body Language
Handling News Conference Interruptions, Ambush Interviews and Investigative Reporters
LIVE Demonstrations:
Using Your Smartphone to Shoot and Distribute Your Own Video Sound Bites to the Media
Materials Provided: 126 page Media Relations Guide/Workbook. DVD video of on-camera performance (If you prefer a digital copy, please bring a USB jump/flash drive to make copies)
To Register: (hyperlink) http://www.PublicSafetyMediaTraining.com
for any questions or to register by phone: 303-470-0716
Hotels
While there are no specific hotel recommendations from the hosting agency, we have generated this list of nearby hotels with their distance from the trianing location.
Many hotels provide a "Government Discount" for law enforcement if you ask for it while making your reservation.
Hotels Area with Distance from Class
Comfort Inn Airport at RJ Stadium - 0.78 miles away
4732 N. Dale Mabry, Tampa, FL 33614 Phone: 813 874 5700
Renaissance-International Plz - 1.1 miles away
4200 Jim Walter Blvd, Tampa, FL 33607 Phone: 4811 W Main St, Tampa, FL 33607
Holiday Inn Express Hotel & Suites Tampa Stadium A - 0.86 miles away
4750 N. Dale Mabry Hwy., Tampa, FL 33614 US Phone 813 549 1467
Residence Inn Tampa Westshore/Airport - 1.01 miles away
4312 W Boy Scout Blvd, Tampa, FL 33607 US Phone 813 877 7988
Hilton Tampa Airport Westshore - 1.08 miles away
2225 N Lois Ave, Tampa, FL 33607 US Phone 813 877 6688
Marriott Tampa Airport - 1.21 miles away phone 813 879 5151
Tampa International Airport, Tampa, FL 33607 US
Hyatt Place Tampa Airport/ Westshore - 1.59 miles away
4811 W Main St, Tampa, FL 33607 US Phone 813 282 1037
Sheraton Suites Tampa Airport, Westshore
4400 W. Cypress St. , Tampa, FL 33607 Phone 813 873 8675
Hyatt Place-Airport Westshore - 2.9 miles away
4811 W Main St, Tampa, FL 33607 US phone 813 282 1037
Hampton Inn Tampa-Int'l Airport/Westshore - 2.9 miles away
4817 W. Laurel St., Tampa, FL 33607 US Phone 813 287 0778
