This class will be held at the
Florida Department of Law Enforcement
Tampa Bay Regional Operations Center
4211 Lois Ave.
Tampa, FL 44614
This fast-paced, hands-on, interactive training is designed to help those involved in Public Safety to communicate more effectively with the News Media and Public, both routinely and during times of crisis. In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen. The class is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack, Oklahoma City Bombing, as well as Police and Fire beats.
Class Participation:
To make the experience more realistic, a full-size TV News camera is brought in so that everyone in the class can practice before a LIVE camera. A variety of Breaking News Simulations are run and each student goes before the LIVE camera for interviews and news conferences. The instructor and the rest of the class act as reporters by asking tough questions. Participants are given an objective critique, along with a DVD video of their performance.
Those attending will include Law Enforcement, Firefighters, Prosecutors, Emergency Management and other First Responders. Training is designed for Public Information Officers and Command/Supervisory Staff.
Topics Covered:
Holding an Effective News Conference/Interview
Creating and Distributing Your Own Sound Bites and Interviews
Keeping Your Media Message On Track
News Release Writing and Distribution
Ensuring that Your Message Gets Reported
Becoming More Proactive and Less Reactive
Using the Social Media to Your Advantage
Turning Negative Press into Positive Press
Creating a More Positive Public Image
Managing Tricky Questioning
Handling Ambush Interviews and Investigative Reporters
Projecting the Proper Body Language
Materials Provided: 128 page Media Relations Guide/Workbook.
DVD video of on-camera practice.
Maximum Class Size: 25 If you would rather register by phone call us at: 303-470-0716
Hotels in Area with Distance from Class
Comfort Inn Airport at RJ Stadium - 0.78 miles away
4732 N. Dale Mabry, Tampa, FL 33614 Phone: 813 874 5700
Renaissance-International Plz - 1.1 miles away
4200 Jim Walter Blvd, Tampa, FL 33607 Phone: 4811 W Main St, Tampa, FL 33607
Holiday Inn Express Hotel & Suites Tampa Stadium A - 0.86 miles away
4750 N. Dale Mabry Hwy., Tampa, FL 33614 US Phone 813 549 1467
Residence Inn Tampa Westshore/Airport - 1.01 miles away
4312 W Boy Scout Blvd, Tampa, FL 33607 US Phone 813 877 7988
Hilton Tampa Airport Westshore - 1.08 miles away
2225 N Lois Ave, Tampa, FL 33607 US Phone 813 877 6688
Marriott Tampa Airport - 1.21 miles away phone 813 879 5151
Tampa International Airport, Tampa, FL 33607 US
Hyatt Place Tampa Airport/ Westshore - 1.59 miles away
4811 W Main St, Tampa, FL 33607 US Phone 813 282 1037
Sheraton Suites Tampa Airport, Westshore
4400 W. Cypress St. , Tampa, FL 33607 Phone 813 873 8675
Hyatt Place-Airport Westshore - 2.9 miles away
4811 W Main St, Tampa, FL 33607 US phone 813 282 1037
Hampton Inn Tampa-Int'l Airport/Westshore - 2.9 miles away
4817 W. Laurel St., Tampa, FL 33607 US Phone 813 287 0778
