This class will be held at the
Florida Department of Law Enforcement
Tampa Bay Regional Operations Center
4211 Lois Ave.
Tampa, FL 44614
Course Length: 2 Days (16 Hours) Nov. 14-15, 2019 8 am – 5 pm
Discover the 3 Key Mistakes most agencies make when dealing with the media
Utilize the one tool that will rapidly boost your public image
This class is taught by 2 instructors who covered breaking news in San Bernardino, Dallas, Ferguson and Baltimore, as well as many of the nation’s other major news events.
Training is geared for: Law Enforcement, Firefighters, Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media. This fast-paced, hands-on, interactive training is designed to help Public Safety communicate effectively with the Media and Public, both routinely and during times of crisis in Mainstream and Social Media. In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen. The class is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union as well as crisis news events across America.
Class Participation: LIVE On-Camera
Breaking News Simulations will place participants before a LIVE TV News camera for interviews and news conferences. The instructors and the rest of the class get to act as reporters by asking tough questions. Participants are given an objective critique, along with a video of their performance.
Topics Covered:
Developing Effective Talking Points
Holding an Effective News Conference/Interview
Keeping Your Media Message On Track
News Release Writing and Distribution
Turning Negative Press into Positive Press
Managing Tricky Questioning
Projecting the Proper Body Language
How to GO LIVE On-Camera in Social Media
Lessons Learned from Real World Events
LIVE Demonstrations:
Facebook LIVE for Breaking News
Using Your Smartphone to Shoot and Distribute Your Own Video Sound Bites to the Media
Handling News Conference Interruptions, Ambush Interviews and Investigative Reporters
Materials Provided: 220 page Media Relations Guide/Workbook. DVD of your on-camera performance
To Register: (hyperlink) https://publicsafetymediatraining.com/training-classes/
For any questions or to register by phone: 303-470-0716
While there are no specific hotel recommendations from the hosting agency, we have generated this list of nearby hotels with their distance from the trianing location.
Many hotels provide a "Government Discount" for law enforcement if you ask for it while making your reservation.
Hotels Area with Distance from Class
Comfort Inn Airport at RJ Stadium - 0.78 miles away
4732 N. Dale Mabry, Tampa, FL 33614 Phone: 813 874 5700
Renaissance-International Plz - 1.1 miles away
4200 Jim Walter Blvd, Tampa, FL 33607 Phone: 4811 W Main St, Tampa, FL 33607
Holiday Inn Express Hotel & Suites Tampa Stadium A - 0.86 miles away
4750 N. Dale Mabry Hwy., Tampa, FL 33614 US Phone 813 549 1467
Residence Inn Tampa Westshore/Airport - 1.01 miles away
4312 W Boy Scout Blvd, Tampa, FL 33607 US Phone 813 877 7988
Hilton Tampa Airport Westshore - 1.08 miles away
2225 N Lois Ave, Tampa, FL 33607 US Phone 813 877 6688
Marriott Tampa Airport - 1.21 miles away phone 813 879 5151
Tampa International Airport, Tampa, FL 33607 US
Hyatt Place Tampa Airport/ Westshore - 1.59 miles away
4811 W Main St, Tampa, FL 33607 US Phone 813 282 1037
Sheraton Suites Tampa Airport, Westshore
4400 W. Cypress St. , Tampa, FL 33607 Phone 813 873 8675
Hyatt Place-Airport Westshore - 2.9 miles away
4811 W Main St, Tampa, FL 33607 US phone 813 282 1037
Hampton Inn Tampa-Int'l Airport/Westshore - 2.9 miles away
4817 W. Laurel St., Tampa, FL 33607 US Phone 813 287 0778
Seminar Cancellation Policy:
We provide a full refund for our Training Class if we are given at least 14 days notice. We provide a 50% refund for cancellations made between 13 and 7 days of the class. There is no refund for cancellations made less than 7 days prior to a class. You will still be permitted to reassign your seat to someone, or you may attend any future class in any region of the country without any additional charge.
