Training Notification
Class: News Media Relations Training
Course Length: 2 Days Nov. 16-17, 2015 8 am – 5 pm Cost: $295.
Host and Training Location: Florida Department of Law Enforcement
Tampa Bay Regional Operations Center
4211 North Lois Ave., Tampa, FL 33614
In light of the Officer Involved Shooting in Ferguson, MO and Officer Deaths in New York, this may be the most relevant, timely and valuable training you will ever receive. This class is taught by 2 instructors who were on the ground in both Ferguson and New York during and following the most recent breaking news events.
This class is geared for: Police, Public Information Officers, Command Staff, Trainers, Community Relations Personnel, Firefighters and anyone else who deals with the News Media . This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate effectively with the Media and Public, both routinely and during times of crisis. In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen. The class is conducted by Emmy Award Winning veteran broadcast news reporter Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack, Oklahoma City Bombing, as well as Police and Fire beats.
Class Participation: LIVE On-Camera
To make the experience more realistic, a full-size TV News camera is brought in so that everyone in the class can practice before a LIVE camera. Breaking News Simulations are run and each student goes before the LIVE camera for interviews and news conferences. The instructor and the rest of the class act as reporters by asking tough questions. Participants are given an objective critique, along with a DVD video of their performance.
Topics Covered:
Lessons Learned from Ferguson and Staten Island
Holding an Effective News Conference/Interview
Keeping Your Media Message On Track
News Release Writing and Distribution
Becoming More Proactive and Less Reactive
Using the Social Media to Your Advantage
Turning Negative Press into Positive Press
Creating a More Positive Public Image
Managing Tricky Questioning
Handling Ambush Interviews and Investigative Reporters
Creating and Distributing Your Own Sound Bites and Interviews
Projecting the Proper Body Language
Materials Provided: 128 page Media Relations Guide/Workbook. DVD video of on-camera practice.
Maximum Class Size: 25 To Register: (hyperlink) http://www.PublicSafetyMediaTraining.com
For any questions or to register by phone: 303-470-0716
Seminar Cancellation Policy:
We provide a full refund for our Training Class if we are given at least 14 day’s notice. We provide a 50% refund for cancellations made between 13 and 7 days of the class. There is no refund for cancellations made less than 7 days prior to a class. You will still be permitted to reassign your seat to someone, or you may attend any future class in any region of the country without any additional charge.
HOTELS
Comfort Inn Airport at RJ Stadium - 0.78 miles away
4732 N. Dale Mabry, Tampa, FL 33614 Phone: 813 874 5700
Renaissance-International Plz - 1.1 miles away
4200 Jim Walter Blvd, Tampa, FL 33607 Phone: 4811 W Main St, Tampa, FL 33607
Holiday Inn Express Hotel & Suites Tampa Stadium A - 0.86 miles away
4750 N. Dale Mabry Hwy., Tampa, FL 33614 US Phone 813 549 1467
Residence Inn Tampa Westshore/Airport - 1.01 miles away
4312 W Boy Scout Blvd, Tampa, FL 33607 US Phone 813 877 7988
Hilton Tampa Airport Westshore - 1.08 miles away
2225 N Lois Ave, Tampa, FL 33607 US Phone 813 877 6688
Marriott Tampa Airport - 1.21 miles away phone 813 879 5151
Tampa International Airport, Tampa, FL 33607 US
Hyatt Place Tampa Airport/ Westshore - 1.59 miles away
4811 W Main St, Tampa, FL 33607 US Phone 813 282 1037
Sheraton Suites Tampa Airport, Westshore
4400 W. Cypress St. , Tampa, FL 33607 Phone 813 873 8675
Hyatt Place-Airport Westshore - 2.9 miles away
4811 W Main St, Tampa, FL 33607 US phone 813 282 1037
Hampton Inn Tampa-Int'l Airport/Westshore - 2.9 miles away
4817 W. Laurel St., Tampa, FL 33607 US Phone 813 287 0778
