UA Society Summit 2024

Thursday, Sep 26, 2024 at 9:30 AM to 5:30 PM BST

30 Euston Square, London, England, NW1 2FB, United Kingdom

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2. Review and Proceed

Thursday, Sep 26, 2024 at 9:30 AM to 5:30 PM BST

Auditorium, 30 Euston Square, London, England, NW1 2FB, United Kingdom.

The UA Society is dedicated to taking Mobile App Growth to the next level. We bring together the top minds in our field offering best-practice discussions around mobile User Acquisition, Ad Monetisation and Growth. We’re a not-for-profit, global organisation and our annual UA Society Summit is your chance to discover the latest cutting-edge developments in Mobile App Growth and connect with other thought leaders in the wider mobile community.

NOTE: This event is exclusively for attendees from mobile apps/games developing and publishing companies only.

Alexey Vstavsky
AppsFlyer

About Alexey Vstavsky

AppsFlyer
Alexey Gusev
Kwalee

About Alexey Gusev

Kwalee
Christie Crable
Liftoff

About Christie Crable

Liftoff
Brendan Fraher
GameRefinery (Liftoff)

About Brendan Fraher

GameRefinery (Liftoff)

About Jean-Baptiste Serradilla

Oh BiBi

About Zeynep Tasoz Cataner

Zynga
Sara Guerola Carbo
Bandai Namco

About Sara Guerola Carbo

Bandai Namco
Marion Balinoff
Bytro Labs / Independent

About Marion Balinoff

Bytro Labs / Independent
Ben Phipps
TikTok

About Ben Phipps

TikTok

About Kentaro Sugiura

Rovio
Benjamin Chevalier
Mighty Bear Games

About Benjamin Chevalier

Mighty Bear Games
Akin Babayigit
Tripledot Studios

About Akin Babayigit

Tripledot Studios
Reuben Milne
UA Society

About Reuben Milne

UA Society

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Sessions on Sep 26, 2024

09:30 AM

Registration Opens

09:30 AM - 10:00 AM
10:00 AM

Opening Remarks

10:00 AM - 10:30 AM
    Reuben Milne
    UA Society
    10:30 AM

    Key ingredients for making your first (or next) hit title - data-driven approach

    10:30 AM - 10:55 AM
      Alexey Vstavsky
      AppsFlyer
      10:55 AM

      The Sweet Segmentation Saga that Crushed: Balancing IAA and IAP with User Segmentation

      10:55 AM - 11:20 AM
        Alexey Gusev
        Kwalee
        11:20 AM

        Comfort Break

        11:20 AM - 11:40 AM
        11:40 AM

        Mastering Audience Engagement: How Winning Games Capture and Retain User Attention in a Competitive Mobile Landscape

        11:40 AM - 12:05 PM
          Christie Crable
          Liftoff
          Brendan Fraher
          GameRefinery (Liftoff)
          12:05 PM

          CREATIVES - How to appeal to people who don’t exist (yet)?

          12:05 PM - 12:30 PM
            Jean-Baptiste Serradilla
            Oh BiBi
            12:30 PM

            The Narrative Formula: How to Tell a High-performing Story?

            12:30 PM - 12:55 PM
              Zeynep Tasoz Cataner
              Zynga
              12:55 PM

              Lunch Break

              12:55 PM - 02:10 PM
              02:10 PM

              Multichannel growth: Measurement & Optimization

              02:10 PM - 02:35 PM
                Sara Guerola Carbo
                Bandai Namco
                02:35 PM

                From Start to Scale: Influencer Marketing Testing Framework Unveiled

                02:35 PM - 03:00 PM
                  Marion Balinoff
                  Bytro Labs / Independent
                  03:00 PM

                  Unleashing Creativity: Transforming Engagement on TikTok

                  03:00 PM - 03:25 PM
                    Ben Phipps
                    TikTok
                    03:25 PM

                    Comfort Break

                    03:25 PM - 03:45 PM
                    03:45 PM

                    Driving Growth Through Cross-Promotion: Insights and Strategies

                    03:45 PM - 04:10 PM
                      Kentaro Sugiura
                      Rovio
                      04:10 PM

                      AI in Game Development: Transforming Production and Achieving More with Less

                      04:10 PM - 04:35 PM
                        Benjamin Chevalier
                        Mighty Bear Games
                        04:35 PM

                        Fireside Chat: Building a career on statistically bad ideas

                        04:35 PM - 05:00 PM
                          Akin Babayigit
                          Tripledot Studios
                          Reuben Milne
                          UA Society
                          05:00 PM

                          Quiz with Prizes

                          05:00 PM - 05:15 PM
                            Reuben Milne
                            UA Society
                            05:15 PM

                            Closing Remarks

                            05:15 PM - 05:30 PM
                              Reuben Milne
                              UA Society
                              05:30 PM

                              Comfort Break

                              05:30 PM - 06:00 PM
                              06:00 PM

                              Evening Networking

                              06:00 PM - 11:00 PM