UA Society Summit 2024

Thursday, Sep 26, 2024 at 9:30 AM to 5:30 PM BST

30 Euston Square, London, England, NW1 2FB, United Kingdom

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Thursday, Sep 26, 2024 at 9:30 AM to 5:30 PM BST

Auditorium, 30 Euston Square, London, England, NW1 2FB, United Kingdom.

The UA Society is dedicated to taking Mobile App Growth to the next level. We bring together the top minds in our field offering best-practice discussions around mobile User Acquisition, Ad Monetisation and Growth. We’re a not-for-profit, global organisation and our annual UA Society Summit is your chance to discover the latest cutting-edge developments in Mobile App Growth and connect with other thought leaders in the wider mobile community.

NOTE: This event is exclusively for attendees from mobile apps/games developing and publishing companies only.

UA Society

https://uasociety.com/

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Sessions on Sep 26, 2024

09:30 AM

Registration Opens

09:30 AM - 10:00 AM
10:00 AM

Opening Remarks

10:00 AM - 10:30 AM
    Reuben Milne
    UA Society—
    10:30 AM

    Key ingredients for making your first (or next) hit title - data-driven approach

    10:30 AM - 10:55 AM
      Alexey Vstavsky
      AppsFlyer—
      10:55 AM

      The Sweet Segmentation Saga that Crushed: Balancing IAA and IAP with User Segmentation

      10:55 AM - 11:20 AM
        Alexey Gusev
        Kwalee—
        11:20 AM

        Comfort Break

        11:20 AM - 11:40 AM
        11:40 AM

        Mastering Audience Engagement: How Winning Games Capture and Retain User Attention in a Competitive Mobile Landscape

        11:40 AM - 12:05 PM
          Christie Crable
          Liftoff—
          Brendan Fraher
          GameRefinery (Liftoff)—
          12:05 PM

          CREATIVES - How to appeal to people who don’t exist (yet)?

          12:05 PM - 12:30 PM
            Jean-Baptiste Serradilla
            Oh BiBi—
            12:30 PM

            The Narrative Formula: How to Tell a High-performing Story?

            12:30 PM - 12:55 PM
              Zeynep Tasoz Cataner
              Zynga—
              12:55 PM

              Lunch Break

              12:55 PM - 02:10 PM
              02:10 PM

              Multichannel growth: Measurement & Optimization

              02:10 PM - 02:35 PM
                Sara Guerola Carbo
                Bandai Namco—
                02:35 PM

                From Start to Scale: Influencer Marketing Testing Framework Unveiled

                02:35 PM - 03:00 PM
                  Marion Balinoff
                  Bytro Labs / Independent—
                  03:00 PM

                  Unleashing Creativity: Transforming Engagement on TikTok

                  03:00 PM - 03:25 PM
                    Ben Phipps
                    TikTok—
                    03:25 PM

                    Comfort Break

                    03:25 PM - 03:45 PM
                    03:45 PM

                    Driving Growth Through Cross-Promotion: Insights and Strategies

                    03:45 PM - 04:10 PM
                      Kentaro Sugiura
                      Rovio—
                      04:10 PM

                      AI in Game Development: Transforming Production and Achieving More with Less

                      04:10 PM - 04:35 PM
                        Benjamin Chevalier
                        Mighty Bear Games—
                        04:35 PM

                        Fireside Chat: Building a career on statistically bad ideas

                        04:35 PM - 05:00 PM
                          Akin Babayigit
                          Tripledot Studios—
                          Reuben Milne
                          UA Society—
                          05:00 PM

                          Quiz with Prizes

                          05:00 PM - 05:15 PM
                            Reuben Milne
                            UA Society—
                            05:15 PM

                            Closing Remarks

                            05:15 PM - 05:30 PM
                              Reuben Milne
                              UA Society—
                              05:30 PM

                              Comfort Break

                              05:30 PM - 06:00 PM
                              06:00 PM

                              Evening Networking

                              06:00 PM - 11:00 PM

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