This 3-hour online workshop presents a framework for designing successful products, services and experiences. It includes live teaching segments and exercises, accompanied by video segments from UX STRAT conferences that illustrate the framework, and describe cases in which strategic design methodologies have been applied in various business contexts. This workshop, which has been hosted on-site at Netflix, Facebook, Google, LinkedIn, IBM and other top companies in the US, Europe and Asia, now comes straight to your office (or living room or cafe or...) via Zoom, taught by Paul Bryan, UX STRAT Organizer, live with Q&A. You will be able to view the workshop recording in the event you aren't able to make the live session.
We'll cover the UX Strategy Framework in some depth in this workshop, and the topics below at a basic level:
- Aligning Design Strategy with Business Strategy
- Analytics for Segmentation and Design Direction
- Bryan’s Law for Scaling UX Effort and Rigor
- Business Strategy Primer
- Data-Driven Segmentation and Personas
- Data-Driven Segmentation vs. Lean UX Proto-Personas
- Design Ideation Exercises
- Design Thinking
- Developing Design KPI's That Map to Business KPI's
- Discovering Customer Behavior Patterns to Guide Product Design
- Experience Mapping
- Focusing on Experiences Rather Than Products
- Google Design Sprints
- Google HEART Framework
- Grounded Theory for Developing Product Strategy
- Immersive / Discovery / Generative Research Methods
- Jobs to be Done
- Prioritization Exercises
- Product Design Frameworks - Overview
- Product Management and UX Working Together
- Synthesizing Research Results Into Product Features
- Understanding Customer Needs and Behaviors
- Understanding Target Experiences
- Understanding Your Company's Business Strategy
- Using Design Principles to Shape an Ecosystem of Products
- UX Strategy Scorecard, KPI's and Metrics
- Value Proposition, Fit, and Tradeoffs
- Video Diaries
This workshop is for:
- UX, product and service designers with 2 to 5 years experience, as well as designers with longer experience who haven't had an opportunity to learn strategic design methodologies
- Leaders in Product management, technology, and business who want to understand how design can contribute to success in their programs
- Data scientists who want to learn ways to apply their skills to help design teams succeed
This workshop is not for:
- Designers in startups who don't have access to much customer data and who don't have time or resources to do generative user research
- People who only want verbal instruction and don't want to learn by watching video highlights that highlight practical applications of strategic design methodologies
- Designers with years of strategic design experience who want to learn some new strategy stuff they haven't heard of before
