These days, we document our entire lives on social media. Meals, shopping hauls, our kids’ accomplishments and of course, events we attend. Having a solid social media strategy for your event is not only smart, it’s mandatory.In fact, 61% of event planners reported using social media to promote their events .Your guests expect to see an event promoted via Twitter or to RSVP for an event through Facebook. They also plan to invite friends or ask you questions via these digital platforms. You need to be ready to handle these interactions. Since social mediahappens in real time, it is the perfect platform to engage guests and update media during the event. It’s also a great way to thank partners and follow up with media after the event.
The power of social networks cannot be denied. Be ready to engage. Here is a sample checklist to help you prepare your social media strategy for your next event. The Eventzilla Social Media Planning Checklist will help you to:
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- Decide which social media platforms are best for your event and your guests
- Write messaging that highlights your event strategy and marketing goals
- Create digital graphics that are visually appealing and impactful
- Develop a content calendar that starts withevent sneak peek and runs through event follow-up
- Plan a listening and engagement strategy for each social media platform
